o:9813 Geographic indication of origin and rural tourism (example: futog’s fresh and sour cabbage) en Abstract: Geographical indication of origin, which identifies a certain product as originating from the territory of a certain country, region or locality from that territory, is also much more than that. By acquiring it, apart from announcing where it comes from, it is made known and publicly announced that the product has a certain quality, which potential users and consumers expect. This would represent one dimension of the geographical indication of origin. Another dimension would certainly be the promotion of the geographical area that has been marked, through different types of tourism - rural, event, spa, etc. The authors of this paper will try to find a connection between the geographical indication of origin of a certain product and the development of tourism in a given area, using the example and available statistical data on Futog’s fresh and sour cabbage, which received its geographical indication of origin by the Decision of the Intellectual Property Office in May 2008. Keywords: Geographical indication of origin, Tourism, Rural tourism JEL classification: D11, I28, K23, K32, O13, Z32 1552100 978-86-89949-83-4 1552099 10.52370/TISC24357SS 2026-06-12T09:38:42.689Z 44 yes 46 Sanja Škorić Faculty of Law for Commerce and Judiciary, Novi Sad, 11859303 0000-0001-6256-3026 Tamara Jović Faculty of Economics and Engineering Management in Novi Sad, person Vladimir Jovanović Faculty of Law for Commerce and Judiciary in Novi Sad person application/pdf 1305745 https://unilib.phaidrabg.rs/o:9813 no yes 1 70 92000004 211A01 Tourism and green investments: The Eighth International Scientific Conference 8 357 366 Kragujevac; University of Kragujevac: Faculty of Hotel Management and Tourism in Vrnjačka Banja 2024