http://creativecommons.org/licenses/by/4.0/legalcode Journal of Agronomy, Technology and Engineering Management volume: 8 number: 5 startpage: 1723 endpage: 1735 2025 https://unilib.phaidrabg.rs/o:9786 eng Abstract: This paper explores the visibility of Environmental, Social, and Governance (ESG) practices and their association with financial performance among IT companies operating in the Republic of Serbia, a transition economy. Using a descriptive, comparative methodology, the study analyzes publicly available financial and ESG-related information from 11 leading domestic firms in the field of computer programming for the year 2023. Companies were categorized into three levels of ESG visibility using a predefined rubric based on the presence and quality of ESG disclosures, group affiliations, and publicly stated commitments to sustainability. The findings suggest that firms with higher ESG visibility generally exhibit stronger revenue growth, higher net profit, and more dynamic employment trends. These results align with stakeholder and signaling theory frameworks, indicating that even in early-stage ESG environments, visibility may signal corporate legitimacy and stakeholder engagement. However, given the methodological limitations of a small sample size and qualitative classification, the findings remain indicative rather than confirmatory. The study contributes to the emerging literature on ESG practices in Central and Eastern Europe and provides a conceptual basis for future research incorporating broader samples, quantitative analysis, and longitudinal designs. ESG Visibility and Financial Performance in the IT Sector: Evidence from a Transition Economy info:eu-repo/semantics/article application/pdf 482258 bytes Keywords: ESG reporting; financial performance; IT sector; transition economy; Serbia. Čavlin, Miroslav Dmitrović, Veljko Suljić Nikolaj, Stella Bulović, Verica