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    <ns1:title language="en">The global market for online universities within the framework of green economic models and sustainable development</ns1:title>
    <ns1:language>en</ns1:language>
    <ns1:description language="en">Abstract: The global market for online universities has been undergoing profound changes driven by digital transformation and the growing importance of green economic models in the context of sustainable development. Traditional marketing communication tools are becoming less effective, encouraging higher education institutions to adopt innovative and environmentally responsible digital strategies. Nowadays, social networks now represent one of the most significant instruments of digital marketing communication, enabling online universities to reach global
audiences efficiently while minimizing environmental impacts. The quality of higher education is one of the key criteria in moving borders and improving itself on the world`s market.</ns1:description>
    <ns1:keyword language="en">Keywords: marketing of educational institutions, marketing communication of universities, digital marketing, social networking, green economic models</ns1:keyword>
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    <ns12:name_magazine language="en">XXXII Skup Trendovi razvoja: “ Transformacija visokog obrazovanja u novim tehnološkim okvirima: Kvalitet, održivost i institucionalni razvoj ”</ns12:name_magazine>
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    <ns12:publisher>Novi Sad : Fakultet tehničkih nauka</ns12:publisher>
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