Keywords: marketing of educational institutions, marketing communication of universities, digital marketing, social networking, green economic models 2026 All rights reserved Dudić, Branislav Mittelnan, Alexandra Benova, Elenora Škorić, Sanja Logarušić, Dejan https://unilib.phaidrabg.rs/o:9658 cobiss:190049033 ISBN: 978-86-6022-770-8 The global market for online universities within the framework of green economic models and sustainable development Abstract: The global market for online universities has been undergoing profound changes driven by digital transformation and the growing importance of green economic models in the context of sustainable development. Traditional marketing communication tools are becoming less effective, encouraging higher education institutions to adopt innovative and environmentally responsible digital strategies. Nowadays, social networks now represent one of the most significant instruments of digital marketing communication, enabling online universities to reach global audiences efficiently while minimizing environmental impacts. The quality of higher education is one of the key criteria in moving borders and improving itself on the world`s market. eng application/pdf 563732 bytes Novi Sad : Fakultet tehničkih nauka info:eu-repo/semantics/article XXXII Skup Trendovi razvoja: “ Transformacija visokog obrazovanja u novim tehnološkim okvirima: Kvalitet, održivost i institucionalni razvoj ” volume: 32 startpage: 127 endpage: 129