o:9381 GREEN PRODUCTS AND PRACTICES WITHIN SUSTAINABLE BANKING IN THE EUROPEAN UNION AND THE REPUBLIC OF SERBIA ZELENI PROIZVODII PRAKSE U OKVIRU ODRŽIVOG BANKARSTVA U EVROPSKOJ UNIJII REPUBLICI SRBIJI en Abstract: Contemporary concepts o f sustainable banking increasingly rest on the assumption that banks’ responsibility towards society and the environment cannot be achieved through isolated initiatives, but through the integration o f sustainability into core business models. Green products and practices represent one o f the key mechanisms through which sustainability is embedded in banking operations and strategic capital allocation decisions. The analytical approach in this paper is aimed at examining the role o f green products and practices in the function o f sustainable banking, with particular reference to the technological, organizational, and social dimensions o f banking operations in the European Union and the Republic o f Serbia. The analysis is based on a qualitative review o f relevant academic and professional literature, along with a synthesis o f contemporary banking practices. Special emphasis is placed on process digitalization, the development o f green financial products, and the role o f sustainability criteria in shaping credit policies and banks’ social responsibility. The analysis indicates that green products and practices represent important drivers o f the transformation o f traditional banking models, while simultaneously contributing to operational efficiency and the long-term stability o f the financial system. Sažetak: Savremeni koncepti održivog bankarstva sve češće polaze od pretpostavke da se odgovornost banaka prem a društvu i životnoj sredini ne može ostvariti kroz izolovane inicijative, već kroz integraciju održivosti u osnovne poslovne modele. Zeleni proizvodi i prakse predstavljaju jedan od ključnih mehanizama putem kojih se održivost ugrađuje u bankarsko poslovanje i strateške odluke o alokaciji kapitala. Analitički pristup u radu usmeren je na sagledavanje uloge zelenih proizvoda i praksi u funkciji održivog bankarstva, saposebnim osvrtom na tehnološke, organizacione i društvene dimenzije bankarskog poslovanja. Razmatranje je zasnovano na kvalitativnom pregledu relevantne naučne i stručne literature, uz sintezu savremenih bankarskih praksi u Evropskoj uniji i Republici Srbiji. Poseban fokus stavljen je na digitalizaciju procesa, razvoj zelenihfinansijskihproizvoda i ulogu kriterijuma održivosti u oblikovanju kreditnih politika i društvene odgovornosti banaka. Analiza ukazuje da zeleni proizvodi i prakse predstavljaju važne pokretače transformacije tradicionalnih bankarskih modela, doprinoseći istovremeno operativnoj efikasnosti i dugoročnoj stabilnosti finansijskog sistema. Keywords: sustainable banking, green products and practices, sustainable finance, banking sector, corporate social responsibility, European Union, Republic o f Serbia. Ključne reči: održivo bankarstvo, zeleni proizvodi i prakse, održive finansije, bankarski sektor, društvena odgovornost banaka, Evropska unija, Republika Srbija. 2026-04-20T09:50:34.722Z 44 yes 46 Jelena Vapa Tankosić Fakultet za ekonomiju i inženjerski menadžment u Novom Sadu 0000-0001-8062-1154 Snežana Lekić person Srđan Redžepagić person Katarina Soleša Fakultet za ekonomiju i inženjerski menadžment u Novom Sadu person 0000-0002-5790-3628 2026-02-11 application/pdf 443939 https://unilib.phaidrabg.rs/o:9381 no yes 16 70 92000002 2026-02-11 Ekonomija: teorija i praksa 18 4 1 21 2026