
<ns0:uwmetadata xmlns:ns0="http://phaidra.univie.ac.at/XML/metadata/V1.0" xmlns:ns1="http://phaidra.univie.ac.at/XML/metadata/lom/V1.0" xmlns:ns10="http://phaidra.univie.ac.at/XML/metadata/provenience/V1.0" xmlns:ns11="http://phaidra.univie.ac.at/XML/metadata/provenience/V1.0/entity" xmlns:ns12="http://phaidra.univie.ac.at/XML/metadata/digitalbook/V1.0" xmlns:ns13="http://phaidra.univie.ac.at/XML/metadata/etheses/V1.0" xmlns:ns2="http://phaidra.univie.ac.at/XML/metadata/extended/V1.0" xmlns:ns3="http://phaidra.univie.ac.at/XML/metadata/lom/V1.0/entity" xmlns:ns4="http://phaidra.univie.ac.at/XML/metadata/lom/V1.0/requirement" xmlns:ns5="http://phaidra.univie.ac.at/XML/metadata/lom/V1.0/educational" xmlns:ns6="http://phaidra.univie.ac.at/XML/metadata/lom/V1.0/annotation" xmlns:ns7="http://phaidra.univie.ac.at/XML/metadata/lom/V1.0/classification" xmlns:ns8="http://phaidra.univie.ac.at/XML/metadata/lom/V1.0/organization" xmlns:ns9="http://phaidra.univie.ac.at/XML/metadata/histkult/V1.0">
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    <ns1:identifier>o:9327</ns1:identifier>
    <ns1:title language="en">Mapping the trajectory of popular culture: from rock album narratives to video game transmediality</ns1:title>
    <ns1:language>en</ns1:language>
    <ns1:description language="en">ABSTRACT: Popular culture is not a coherent concept; it lacks an organic whole and is subject to change. It is neither
fixed nor concrete, with its modus operandi rooted in everyday life. It does not possess a definitive meaning, as it is constantly
being redefined and reevaluated, and the canon of pop culture works is continually expanding. During its heyday in
the 1960s, pop culture evolved, shaping both its passive and active roles. The passive (mass) aspect reflects a tendency
to act as a “mirror” of reality, as it is and as it should be, adding a certain degree of glamour within the entertainment
industry, major Hollywood productions, and politically correct celebrities. The active aspect relies on the potential for social
action within pop culture. Pop culture has become capable of supporting and leading significant cultural changes, such as
in music, film, literature, and shifting social attitudes toward war and destruction, family, religion, and other critical issues
since the 1960s. In the 21st century, the activity, vitality, and relevance of pop culture are based on technology, AI, and
video gaming. Other narratives become allusive and outdated, yet they still define the modes of life of the era. This paper
aims to first investigate and define the trajectory of popular culture and, consequently, to project the future directions and
modalities we can expect, considering the increasing significance and impact of popular culture juxtaposed with elite culture.</ns1:description>
    <ns1:keyword language="en">KEYWORDS: popular culture, society, narratives, consumer habits</ns1:keyword>
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      <ns2:identifier>10.23947/2334-8496-2024-12-2-497-506</ns2:identifier>
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      <ns2:resource>1552101</ns2:resource>
      <ns2:identifier>2334-8496 (Online)</ns2:identifier>
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    <ns1:upload_date>2026-04-07T09:16:11.769Z</ns1:upload_date>
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    <ns1:contribute seq="0">
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      <ns1:entity seq="0">
        <ns3:firstname>Aleksandar M.</ns3:firstname>
        <ns3:lastname>Filipović</ns3:lastname>
        <ns3:institution>Faculty of Law for Commerce and Judiciary, University Business Academy, Novi Sad, Serbia</ns3:institution>
        <ns3:conor>53551113</ns3:conor>
        <ns3:orcid>0000-0002-1097-2079</ns3:orcid>
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      <ns1:entity seq="1">
        <ns3:firstname>Aleksandar S.</ns3:firstname>
        <ns3:lastname>Janković</ns3:lastname> 
       <ns3:institution>Faculty of Dramatic Arts, University of Arts in Belgrade, Serbia</ns3:institution>
        <ns3:type>person</ns3:type>
        <ns3:orcid>0000-0001-6053-8011</ns3:orcid>
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    <ns1:location>https://unilib.phaidrabg.rs/o:9327</ns1:location>
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    <ns1:cost>no</ns1:cost>
    <ns1:copyright>yes</ns1:copyright>
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  <ns12:digitalbook>
    <ns12:name_magazine language="en">International Journal of Cognitive Research in Science, Engineering and Education (IJCRSEE)</ns12:name_magazine>
    <ns12:volume>12</ns12:volume>
    <ns12:booklet>2</ns12:booklet>
    <ns12:from_page>497</ns12:from_page>
    <ns12:to_page>506</ns12:to_page>
    <ns12:releaseyear>2024</ns12:releaseyear>
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