corporate entrepreneurship, state-owned enterprises, Serbia, novelties application/pdf 834015 bytes All rights reserved https://unilib.phaidrabg.rs/o:8870 ISBN: 978-86-7299-389-9 Serbian-Chinese Forestry Forum: Forestry for the Future: Chalanges, Opportunuties and Integrated Approaches startpage: 61 2025 Poduška, Zoran Stajić, Snežana Mitrović, Suzana Pavlović, Branka Cvetković, Jovana Kabiljo, Milan Nedeljković, Jelena Nonić, Dragan ABSTRACT: Intrapreneurship as a business concept originates from forestry and is based on utilitarian theory with a principle of conservation ethics. This concept implies the ability of Public Forest Enterprises to produce from the forest whatever it can yield for the service of man. In practice, it means that every employee possesses a certain level of creativity, which should be encouraged so the company can benefit from new products, new services, organizational procedures, and other innovations. A simple definition of intrapreneurship is entrepreneurship within existing companies. A comprehensive definition describes it as a process that occurs within an existing company, regardless of its size, and influences not only the creation of new business activities but also the improvement of existing products and services, technologies, organizational processes, administrative procedures, business strategies, and the competitive position of companies within their economic sector. The main idea behind the conceptualization of intrapreneurship is that employees do not need to leave the enterprise to become entrepreneurs. Such employees are characterized by a risk minimization strategy, decision-making based on analysis, motivation beyond financial gain, and the integrity to propose new ideas. Such an employee is dedicated to their job, uses available resources to increase productivity, is motivated by success, and remains loyal to long-term business goals. In this research, we understood employee innovativeness as the willingness, propensity, and ability of an employee to recognize new ideas for innovation in products, services, processes, or new organizational methods in business practices, the application of which can improve the company's performance. There are at least eight intrapreneurial factors influencing employee innovativeness: i) professional training, ii) business environment, iii) flow of information, iv) entrepreneurial attitudes and motives, v) managerial support, vi) work autonomy, vii) rewards system, and viii) working time availability. In this study, we used a survey questionnaire as the instrument to measure the influence of intrapreneurial factors on employee innovativeness. Results reveal that three factors are most influential to employee innovativeness: managerial support, work autonomy, and rewards system. In today's complex environmental, societal, and economic context, Public Forest Enterprises need to demonstrate the ability to innovate in a variety of products and services while fulfilling their main role of managing forests in a sustainable manner. The intrapreneurial concept, over a long period, offers the possibility for a positive influence on employee innovativeness. eng University of Belgrade – Faculty of Forestry, Intrapreneurship in public forest enterprises as leverage for employee innovativeness info:eu-repo/semantics/conferenceProceedings