o:7443 Motivation of Employees in an Agri-food Company en Abstract: Employee motivation is crucial for a company’s business success, as only motivated individuals enable its growth and development. The aim of the research was to determine the level of employee motivation in an agrifood company and propose improvements. A combined method was used: an electronic semi-structured survey and an interview with the HR manager. The results showed that motivation was at a high level, with an average rating of 3.99 on a scale of 1 to 5. The most important motivational factors were in the categories of work and work organization, relationships with colleagues, and compensation, while career development opportunities received slightly lower ratings. The research revealed a gap between employees’ expectations of their jobs and their assessment of the current situation in the company, indicating room for improvement. Suggestions for enhancing the motivation system include a clearer reward system, support for employee development, and periodic surveys on satisfaction and motivation. Special attention should be paid to motivational factors that received lower ratings. Keywords: Motivation; employees; agrifood company; management. 1552099 10.55817/LQFI9346 2025-04-09T11:20:54.447Z 44 yes 46 Nasser Khalifa Kajaman Adnan Jahić Fakultet za ekonomiju i inženjerski menadžment u Novom Sadu person Radivoj Prodanović Fakultet za ekonomiju i inženjerski menadžment u Novom Sadu person 0000-0002-7088-8506 Marko Carić Fakultet za ekonomiju i inženjerski menadžment u Novom Sadu person 0009-0008-7675-9976 2025 application/pdf 493185 https://unilib.phaidrabg.rs/o:7443 no yes 16 70 1552253 2025 Journal of Agronomy, Technology and Engineering Management 8 1 1385 1393 2025