o:7434 ECONOMICEMPOWERMENTOFWOMENINRURALAREAS en Gender equality is a problem that not only affects the Republic of Serbia but also causes significant and challenging issues in the developed world. In rural areas, the problem of gender equality is even more pronounced, given the fact that women are working auxiliary unpaid jobs,thattheyareeconomicallydependent,and,inalarge percentage,loweducated.Thepaperaimstopointoutthe problems of gender equality in rural areas in the Republic of Serbia to offer ideas and possible solutions to some segmentsofthisproblem.ThepaperanalysestheRepublic of Serbia’s strategies for gender equality in general and rural areas and mentions legislation in this area in the Republic of Serbia. The authors conducted a comparative analysis of women’s entrepreneurship in selected EU countriesand gave communication and knowledge management strategies for women’s empowerment in rural areas. Gender equality, rural environment, Republic of Serbia,networking,knowledge management 1552101 ISSN0352-3462 2025-04-09T09:12:50.554Z 44 yes 46 Оља Арсенијевић Институт за српску културу Приштина-Лепосавић 0000-0002-0465-0508 46 Маја Димић Faculty of business studiesandlaw 0000-0002-9218-6687 application/pdf 731616 https://unilib.phaidrabg.rs/o:7434 no yes 1 70 1552253 71A06 Економика пољопривреде ECONOMICSOFAGRICULTURE 315 325 2025