o:7012 Contracting in the digital society – certain issues of significance in regards to regulation of offers and acceptance of offers in e-contracts Ugovaranje u digitalnom društvu – određena pitanja od značaja u pogledu normiranja ponude i prihvata ponude kod e-ugovora en sr Abstract: Digital economy introduces digitization into contract law and contracting practice, creating preconditions for redefining traditional postulates of contract law, through different forms of offering goods and services, electronically and with the usage of new economic and legal terminology, as well as different contracting processes. The paper is focused on special segments of the contractual cycle - the offer and acceptance of the offer, as key elements in the contractual cycle of concluding electronic contracts, and the analysis of their regulation in the context of contracting in a digital society. The offer and acceptance of the offer, as well as the broader context of contracting in the digital society, are presented through a phenomenological analysis, the aim of which is to point out the elements and consequences of the impact of the use of digital technology in contracting. Furthermore, the legal aspects of the offer and the acceptance of offers during the creation of electronic contracts were analyzed and compared with traditional contractual principles using a comparative method, in order to assess the scope of their applicability in modern business conditions, i.e. to indicate the degree of the need for the redefinition of the traditional principles of contract law. Sažetak: Digitalna ekonomija uvodi digitalizaciju u ugovorno pravo i u praksu ugovaranja, stvarajući preduslove za redefinisanje tradicionalnih postulata ugovornog prava, kroz drugačije oblike ponude robe i usluga, elektronskim putem i korišćenjem nove ekonomske i pravne terminologije, kao i drugačije procese ugovaranja. Rad je fokusiran na posebne segmente ugovornog ciklusa – ponudu i prihvat ponude, kao ključne elemente u ugovornom ciklusu zaključenja elektronskih ugovora , i analizu njihove regulacije u kontektu ugovaranja u digitalnom društvu. Ponuda i prihvat ponude su, kao i širi kontekst ugovaranja u digitalnom društvu, predstavljeni kroz fenomenološku analizu, čiji je cilj da ukaže na elemente i posledice uticaja upotrebe digitalne tehnologije u ugovaranju. Nadalje, analizirani su pravni aspekti ponude i prihvata ponude prilikom nastanka elektronskih ugovora i komparativnom metodom postavljeni u ravan sa tradicionalnim ugovornim principima, kako bi se procenio domašaj njihove primenjivosti u savremenim uslovima poslovanja, odnosno ukazalo na stepen potrebe redefinisanja tradicionalnih principa ugovornog prava. Keywords: electronic contract, offer, accentance of the offer, contracting, digital economy Ključne reči: elektronski ugovor, ponuda, prihvat ponude, ugovaranje, digitalna ekonomija. 1552099 https://doi.org/10.51738/Kpolisa2024.21.1r.181-201sdm 1552101 1820-4589 2025-02-07T08:33:45.407Z 44 yes 46 Jelena Stojšić Dabetić University Business Academy in Novi Sad, Faculty of Law for Commerce and Judiciary in Novi Sad, Novi Sad, Serbia; Univerzitet Privredna akademija u Novom Sadu, Pravni fakultet za privredu i pravosuđe u Novom Sadu, Novi Sad, Srbija person 0000-0002-3229-837X Predrag Mirković University Business Academy in Novi Sad, Faculty of Law for Commerce and Judiciary in Novi Sad, Novi Sad, Serbia; Univerzitet Privredna akademija u Novom Sadu, Pravni fakultet za privredu i pravosuđe u Novom Sadu, Novi Sad, Srbija person 0000-0003-2323-040X application/pdf 211709 https://unilib.phaidrabg.rs/o:7012 no yes 16 70 92000002 211A01 Kultura polisa 21 1 181 201 2024