o:6611 Development of small breweries and innovation in the brewing industry in the Republic of Slovakia en Abstract: The aim and purpose of this paper was to evaluate the current market situation based on respondents’ answers and to present the current situation on the market, to find out about the opinion of users about beer, but also about the development of beer tourism, which is gaining in importance. The brewing industry was deemed to be a relatively stable and attractive industry. Brewery strategies have been influenced by several factors. The brewing industry had the opportunity for a new beginning in 1990. The production and distribution were locally oriented, with customers usually drinking local beer. It was important to find out and evaluate their general attitudes about beer, brewery and beer tourism. The problem of analyzing customers opinion is very important and significant but also complex. Innovation is an important factor in all economies. The Republic of Slovakia has a long tradition in brewing. The results are presented in the form of descriptive statistics and strong conclusion and recommendations made regarding the brewing industry of the Slovak Republic. Keywords:beer, beer industry, investments, market 1552099 10.5937/ekoPolj2003913D 2024-12-16T11:17:22.516Z 44 yes 46 Zdenka Dudić Fakultet za ekonomiju i inženjerski menadžment u Novom Sadu 0000-0002-3260-2722 Branislav Dudić Fakultet za ekonomiju i inženjerski menadžment u Novom Sadu person 0000-0002-4647-6026 Darina Saxunová person Tomáš Peráček person Eleonóra Beňová person 2020 application/pdf 633587 https://unilib.phaidrabg.rs/o:6611 no yes 16 70 1552253 2020 Economics of Agriculture 67 3 913 924 2020