https://unilib.phaidrabg.rs/o:6457 doi:10.5937/etp2403097C 2024 http://creativecommons.org/licenses/by/4.0/legalcode eng info:eu-repo/semantics/article Ekonomija: teorija i praksa volume: 17 number: 3 startpage: 97 endpage: 108 Abstract: The study presents the importance of joint financial investment between two forms of organizing the economy, more precisely between the real economy and healthcare with the aim of improving both business and the provision of health services to the population. The aim of the work was to reveal the existence of a difference in the total income generated on the basis of a joint financial investment in such a business. The work was done because there was a need for practical research that would clearly show the existence of differences regarding the formation of profits of two different organizations of economic activities. The basic results reached by the authors in this paper indicate that it is possible to predict the formation of total profit based on total income and total costs in the business of real economy companies on the one hand, and on the other hand that predicting future profit is even more reliable in the business of health institutions that are opted for joint financial investments with companies from the real economy. Sažetak: U studiji je dat prikaz značaja zajedničkog finansijskog ulaganja između dva oblika organizovanja privrede, preciznije između realne privrede i zdravstva, sa ciljem poboljšanja kako poslovanja tako i pružanja zdravstvenih usluga stanovništvu. Cilj rada je bio da se otkrije postojanje razlike u formiranim ukupnim prihodima nastalim na osnovu zajedničkog finansijskog ulaganja u takvom poslovanju. Rad je nastao zato što je postojala potreba praktičnog istraživanja koja bi jasno pokazala postojanje razlika u pogledu formiranja dobiti dve različite organizacije privrednih aktivnosti. Osnovni rezultati do kojih su autori u ovom radu došli ukazuju da je moguće predvideti formiranje ukupne dobiti na osnovu ukupnih prihoda i ukupnih troškova u poslovanju preduzeća realne privrede sa jedne strane, a sa druge da je predviđanje buduće dobiti još sigurnnije u poslovanju zdravstvenih ustanova koje su se opredelile za zajednička finansijska ulaganja sa preduzećima iz realne privrede. Joint investments of the real economy and healthcare institutions in the Republic of Serbia Zajednička ulaganja realne privrede i zdravstvenih ustanova u Republici Srbiji application/pdf 1131383 bytes Čolović, Mrđan Đuranović Miličić, Jadranka Gligović, Dejan Arnautović, Ivan Nastić, Sanda Popović, Slobodan Keywords: joint venture; real economy; health care; facilities; profit Ključne reči: zajedničko ulaganje, realna privreda, zdravstvene ustanove, dobit.