srp https://unilib.phaidrabg.rs/o:5788 doi:10.18485/ecologica.2021.28.103.18 application/pdf 298839 bytes 2021 Ključne reči: preduzeća, životna sredina, životni ciklus, strateško planiranje,ekološka odgovornost, zelena ekonomija, zeleni rast. Keywords: enterprises, environment, life cycle, strategic planning, ecological responsibility, green economy, green growth Ecologica volume: 28 number: 103 startpage: 466 endpage: 472 Životni ciklus preduzeća u uslovima ekološke odgovornosti Enterprise's life cycle in the conditions of the ecological responsibility info:eu-repo/semantics/article http://creativecommons.org/licenses/by/4.0/legalcode Abuhteara, A.A. Mohamed Kovačević, Maja Gardašević, Jovana Sažetak: U današnjim uslovima poslovanja, preduzeća su usmerena na proces organizovanja,reinženjeringa i inoviranja poslovanja, u cilju uspostavljanja novog tržišta, kao i ostvarivanja dobiti i kao takvo, utiče na sve segmente ljudskog ponašanja i delovanja. Ipak, mnogobrojni primeri širom sveta ukazuju na rizike i opasnosti, koji proističu iz nekontrolisane primene svega onoga što je čovek u stanju da učini prirodi. Postupanje od strane pojedinaca, preduzeća, čak i čitavih država, kojima se ugrožava i zagađuje životna sredina, pri čemu se ne poštuju tehnička uputstva, standardi, kao i propisi, predstavljaju nedozvoljena i kažnjiva deliktna ponašanja, odnosno ekološke delikte. Osnovno pitanje je kako izgraditi specijalizovano preduzeće, koje će u današnjim uslovima rada biti i ekološki odgovorno, jer briga o budućem životu generacija stanovništva, kroz kvalitetan načun življenja i dostupnosti ograničenih prirodnih resursa za obavljanje svakodnevnih životnih, a time i privrednih aktivnosti, predstavlja osnovu koncepta očuvanja životne sredine i ekološke odgovornosti. Samim tim, bez analize životnog ciklusa preduzeća, ne može se zamisliti proces efikasnog ekološkog odlučivanja u savremenom preduzeću, a time ni usvajanje ekološki odgovornog načina poslovanja. Preduzeće kao poslovni sistem, ima svoj životni ciklus koji obuhvata sledeće faze: stvara se, raste i nestaje, a pri tome prolazi kroz određene faze rasta i kriza, sa određenim obeležjima, koje menadžment mora pravovremeno prepoznati i preduzeti odgovarajuće mere. Strategija pravovremenog prelaska iz postojeće u narednu fazu, znači osvajanje više tržišnih učešća, više profita i više šansi za samoodrživost, a ukoliko nema te strategije, može se očekivati stagnacija i saturacija životnog ciklusa preduzeća. Menadžment preduzeća predstavlja skup ključnih rukovodilaca u preduzeću, od koga zavise rezultati rada, a na taj način razvoj i povećanje ekološke svesti o neophodnosti zaštite životne sredine. Shodno tome, ekološka svest pojedinca, kao i menadžmenta preduzeća moraju biti aktivni pokretač neophodnog uravnoteženja ekonomskih i ekoloških faktora, uz obaveznu primenu poslovne etike. Cilj rada je analiza značaja ekološke odgovornosti preduzeća koje prolazi kroz više faza, pri čemu je svest o očuvanju životne sredine od ključnog značaj, jer su održivi razvoj i strateško strateško planiranje u velikoj meri povezani. Abstract: In today business conditions, enterprises are focused on the process of organizing, reingineering and innovating business, in order to create a new market, as well as to make a profit and as such affect all segments of human behavior and action. However, numerous examples around the world point out the risks and dangers, which arise from the uncontrolled application of everything that man is able to do to nature. Actions by individuals, enterprises, and even entire countries, which endanger and pollute the environment, without respecting technical instructions, standards, as well as regulations, are illegal and punishable delinquent behavior, ie environmental offenses. The basic question is how to build a specialized enterprise, which in today working conditions will be ecologicaly responsible, because caring for the future life of generations, through quality living and availability of limited natural resources to perform everyday life, and thus economic activities, is the basis of conservation environmental and ecological responsibility. Therefore, without the analysis of the life cycle of the enterprise, it is impossible to imagine the process of efficient ecological decision-making in a modern enterprise, and thus the adoption of an ecologicaly responsible way of doing business. The enterprise, as a business system, has its own life cycle which includes the following phases: it is created, grows and disappears, and at the same time goes through certain phases of growth and crisis, with certain characteristics, which management must recognize in time and take appropriate measures. The strategy of timely transition from the existing to the next phase means winning more market shares, more profit and more chances for self-sustainability, and if there is no such strategy, stagnation and saturation of the enterprise's life cycle can be expected. The management of the enterprise is a set of key managers in the enterprise, on which the results of work depend, and thus the development and increase of ecological awareness of the need to protect the environment. Consequently, the ecologicl awareness of the individual, as well as the management of the enterprise must be an active driver of the necessary balance of economic and ecological factors, with the mandatory application of business ethics. The aim of this paper is to analyze the importance of ecological responsibility of an enterprise that goes through several phases, where awareness of ecological protection is crucial, because sustainable development and strategic planning are largely linked.