o:5667 Održive prakse i konkurentnost poljoprivrednih preduzeća Sustainable practices and competitiveness of agricultural enterprises sr Sažetak: Konkurentnost domaćih poljoprivrednih subjekata je poboljšana u novije vreme, ali je i dalje na niskom nivou. Sistem održive poljoprivrede dobija na značaju, zahvaljujući rastu tražnje za kvalitetnim prehrambenim proizvodima, finansijskim podsticajima i razvoju ekološke svesti. Cilj rada je proceniti da li održive prakse utiču na konkurentnost poljoprivrednih preduzeća u Republici Srbiji. Kvalitativni istraživački pristup se koristi za proučavanje odnosa između održivosti i konkurentske prednosti. Prikupljanje podataka vršeno je pomoću polustrukturiranog intervjua sa vlasnikom poljoprivrednog preduzeća. Rezultati su otkrili da poljoprivredno preduzeće praktikuje održive proizvodne prakse. Fokus je na ekonomskim i ekološkim dimenzijama održivosti, ne zapostavljajući pri tome ni socijalnu komponentu. Dva motiva su bili pokretači održivosti, poslovna kultura i tržištni trend. Održivost nije toliko skupa investicija, jer se visoka početna ulaganja kompenzuju putem viših prihoda i izgradnjom brenda. Dakle, održivost dovodi do rasta bez povećanja troškova, što predstavlja izvor konkurentske prednosti. Strategija diferencijacije zasnovana na održivim praksama podstiče konkurentnost poljoprivrednih subjekata. Svako ko praktikuje održive prakse lakše dolazi do kvalitetnih radnika. Strategija vođstva u troškovima ne podstiče rast konkurentnosti, jer svi proizvođači imaju slične tehnologije i troškove. Primetan je rast značaja održivih poljoprivrednih praksi. Istraživanje je, takođe, omogućilo da se shvati da je moguće uspostaviti odnos između konkurentske prednosti i održivih praksi. Abstract: The competitiveness of domestic agricultural entities has improved recently, but is still at a low level. The system of sustainable agriculture is gaining importance, thanks to the growing demand for quality food products, financial incentives and the development of environmental awareness. The aim of the paper is to assess whether sustainable practices affect the competitiveness of agricultural enterprises in the Republic of Serbia. A qualitative research approach is used to study the relationship between sustainability and competitive advantage. Data collection was carried out using a semi-structured interview with the owner of an agricultural enterprise. The results revealed that the agricultural enterprise practices sustainable production practices. The focus is on the economic and ecological dimensions of sustainability, without neglecting the social component. The two motives were drivers of sustainability, business culture and market trend. Sustainability, in the opinion is not such an expensive investment, because high initial investments are compensated through higher incomes and brand building. Thus, sustainability leads to growth without increasing costs, which is a source of competitive advantage. A differentiation strategy based on sustainable practices boosts the competitiveness of agricultural entities. Anyone who practices sustainable practices has an easier time getting quality workers. A cost leadership strategy does not encourage competitive growth, as all manufacturers have similar technologies and costs. There is a noticeable increase in the importance of sustainable agricultural practices. The research also made it possible to understand that it is possible to establish a relationship between competitive advantage and sustainable practices. Ključne reči: održivost, konkurentnost, poljoprivreda, preduzeće, poslovna kultura, održiva proizvodna praksa, ulaganje, brendiranje Keywords: sustainability, competitiveness, agriculture, enterprise, business culture, sustainable practices, investicije, brend 1552099 10.18485/ecologica.2023.30.112.18 2024-10-11T08:22:24.723Z 44 yes 46 Miloš Ivaniš Fakultet za ekonomiju i inženjerski menadžment u Novom Sadu 0000-0003-2493-9576 Marko Ivaniš person Radivoj Prodanović Fakultet za ekonomiju i inženejrski menadžment u Novom Sadu person 0000-0002-7088-8506 2023 application/pdf 624222 https://unilib.phaidrabg.rs/o:5667 no yes 16 70 92000001 2023-10-27 Ecologica 30 112 639 646 2023