http://creativecommons.org/licenses/by/4.0/legalcode INTERNATIONAL SCIENTIFIC CONFERENCE: „CHALLENGES OF MODERN ECONOMY AND SOCIETY THROUGH THE PRISM OF GREEN ECONOMY AND SUSTAINABLE DEVELOPMENT“ – CESGED volume: 1 startpage: 241 endpage: 249 application/pdf 29511550 bytes https://unilib.phaidrabg.rs/o:5661 doi:978-86-81506-23-3 Key words: agriculture, industry, motivation factors, workers, enterprise. Prodanović, Radivoj Ivaniš, Miloš Jahić, Adnan 2023 info:eu-repo/semantics/article Abstract: The goal of the paper was to discover and compare the motivational factors applied by agricultural and industrial companies, in order to determine whether the expressed problem of labor force engagement in agriculture is related to motivational factors. A questionnaire was distributed to collect data. A quantitative method was used, and data were analyzed in MS Excel. ANOVA was used to check the significance of the data. The results revealed that industrial companies use more motivational factors than agricultural companies. A significant difference was found between sectors in the application of nonfinancial motivational factors (p=0.018), but not in the application of financial motivators (p=0.48). The average percentage of application of non-financial motivational factors for agricultural enterprises was 54.01%, and for industrial enterprises 60.60%. The strongest nonfinancial motivational factors in industry were a safe and stable job and a modern working environment (83.33%), and in agricultural enterprises, a safe and stable job (82.35%) and praise and recognition (76.47%). There were significantly fewer opportunities for a career in agricultural (23.53%) than in industrial enterprises (66.66%), as well as for self-employment - 35.29% and 50.50%, respectively. The application of financial motivators did not differ significantly between sectors: for agricultural enterprises - 36.60%, and for industrial enterprises - 50.00%. Industrial companies paid more premiums (83.33%) and gave significantly more gifts and benefits (66.66%) compared to agricultural companies. For agricultural enterprises, the most important motivational factors were the motivating salary and allowance for transport, which was used by 58.82% of the enterprises. All companies considered employee motivation important. Enterprises had no major problems with labor force turnover, and moderate problems were reported by agricultural enterprises. This research showed that labor turnover is not so related to motivation. Therefore, it can be assumed that the fluctuation of the workforce in these companies is caused by some other factor. RELATIONSHIP BETWEEN MOTIVATION FACTORS AND EMPLOYMENT PROBLEM IN AGRICULTURAL ENTERPRISES eng