o:5541 Measuring Entrepreneurial Orientation of University Employees in Developing Countries Using the ENTRE-U Scale en Abstract: This research examines the difference in the level of entrepreneurial orientation among university employees within the European Union compared to university employees in non-EU countries. The EU Member States included in the research are the Republic of Slovenia and the Republic of Croatia, and the non-EU countries include the Republic of Serbia, the Republic of Montenegro, the Republic of Bosnia and Herzegovina, and the Republic of Northern Macedonia. In the sample of 1474 respondents, the ENTRE-U scale was used to measure the entrepreneurial orientation of universities, and multivariate analysis of MANOVA variance was used for data processing. The ENTRE-U scale has proven applicable not only to developed countries but also developing countries. Moreover, it proved that being a member of the European Union in this part of Eastern Europe does not significantly affect the entrepreneurial orientation of universities. Keywords: entrepreneurial orientation; entrepreneurial university; ENTRE scale; triple helix model; entrepreneurial culture of the university 1552099 10.3390/su12218911 2024-10-02T07:31:59.724Z 44 yes 46 Jovana Tatarski Sandra Brkanlić Fakultet za ekonomiju i inženjerski menadžment u Novom Sadu person 0000-0003-0702-5692 Javier Sanchez Garcia person Edgar Breso Esteve person Ivana Brkić Fakultet za ekonomiju i inženjerski menadžment u Novom Sadu person 0000-0002-5319-7893 Marko Petrović person Andrea Okanović person 2020 application/pdf 481633 https://unilib.phaidrabg.rs/o:5541 no yes 16 70 1552253 2020-10-16 Sustainability 12 21 8911 8911 2020-10-27