o:5493 Adding Value in Sheep Farming through the Development of Alternative Products en Abstract: The goal of the research was to identify opportunities and strategies for improving sheep farming through the development of alternative products, with a special focus on creating additional value. The research was based on a qualitative method, using interviews. Interviews were conducted with farmers involved in sheep farming, who were also engaged in the development of alternative products. The results indicate that selling sheep is not the most profitable option, and it would be good to find alternative ways to generate income from sheep farming. Opportunities to create additional value include: processing sheep meat, selling breeding animals, and using sheep in rural tourism. The conversation highlighted that, in addition to the conventional production of meat, milk, cheese, leather, wool, and wool products, there is potential for profitability through meat processing and integrating sheep into tourism. Other recommendations emphasized focusing on specific high-value-added products, such as dried lamb and other processed goods, or even utilizing sheep for therapeutic purposes. There are numerous added values for consumers arising from the development of alternative sheep farming products. People would bring their children to the countryside and have higher-quality food, as sheep meat, or lamb, is a culinary specialty. Diversifying production and adding value in sheep farming can contribute to sustainable economic development in rural communities and strengthen competitiveness in the agro-industrial sector. Key words: sheep farming, added value, alternative product. 1552100 978-86-6269-134-7 2024-09-30T11:31:21.741Z 44 yes 46 Radivoj Prodanović Fakultet za ekonomiju i inženjerski menadžment u Novom Sadu 0000-0002-7088-8506 Dragan Ivanišević person 2024 application/pdf 7691455 https://unilib.phaidrabg.rs/o:5493 no yes 16 70 1552253 2024 Sustainable Agriculture and Rural Development, 4 4 73 85 2024