o:5434 Digitalizacija i zaštita podataka o ličnosti Digitalization and protection of personal data sr Sažetak: Zaštita podataka o ličnosti, obuhvata zaštitu prava lica u vezi s podacima o ličnosti i predstavlja univerzalno ljudsko pravo, koje se obezbeđuje svakom fizičkom licu. Ukoliko informacija ne predstavlja podatak o ličnosti, propisi o zaštiti podataka se ne primenjuju i podaci se mogu obrađivati bez daljih ograničenja. Obradom podataka o ličnosti, smatra se svako rukovanje podacima o ličnosti. Da bi se obrada podataka o ličnosti smatrala zakonitom, lice na koje se podaci odnose mora dati pristanak za obradu, odnosno obrada mora biti izvršena sa zakonskim ovlašćenjem. Rukovalac podataka, fizičko lice, pravno lice ili organ vlasti, koji obrađuje podatke, dužan je da preduzme tehničke, kadrovske i organizacione mere zaštite podataka, saglasno utvrđenim standardima i postupcima, koje su potrebne u cilju zaštite podataka od nedopuštenog pristupa, gubitka, uništenja, promene, objavljivanja i svake druge zloupotrebe, ali i da utvrdi obavezu lica, koja su zaposlena na obradi, da čuvaju tajnost podataka. Razvoj informacionih tehnologija prouzrokovao je rast zbirki podataka o gotovo svim pojedincima širom sveta. Milijarde podataka se prikupljaju u virtuelnom svetu, u svakom trenutku i time dolazi do mogućnosti zloupotrebe na mnogobrojne načine. Zbog brzine i lakoće, kojom se podaci mogu prikupiti i zloupotrebiti i velikog broja pojedinaca, koji time mogu biti pogođeni, jedno od važnih pitanja je pitanje zaštite podataka. Cilj rada je da se ukaže na značaj zaštite podataka o ličnosti, s obzirom na činjenicu da je doba digitalizacije dovelo do brzog i jednostavnog prikupljanja i čuvanja podataka o fizičkim licima i na taj način uzrokovalo veću mogućnost ugrožavanja privatnosti pojedinaca. Summary: Personal data protection includes the protection of the rights of persons in relation to personal data and represents a universal human right, which is provided to every natural person. If the information does not represent personality data, the data protection regulations do not apply and the data can be processed without any further restrictions. The processing of personal data is any handling of personality data. In order to consider the processing of personal data as legitimate, the person to whom the data relates must give consent for processing, i.e. the processing must be done with the legal authority. The data handler, natural person, legal entity or authority that processes the data, is obliged to undertake technical, personnel and organizational measures for data protection, in accordance with the standards and procedures that are necessary in order to protect data from unauthorized access, loss, destruction, changes, disclosures and any other misuses, but also to determine the obligation of the persons involved in the processing to keep the confidentiality of the data. The development of information technology has led to the growth of data collections about virtually all individuals around the world. Billions of data are collected in the virtual world, at any time, and there is a possibility of abuse in many ways. Due to the speed and ease with which data can be collected and misused and a large number of individuals, which can be affected, one of the important issues is the issue of data protection. The aim of the paper is to point out the importance of protecting personal data, since the era of digitization has led to the rapid and simple collection and storage of data on individuals, and in this way has caused a greater possibility of compromising privacy of individuals. Ključne reči: zaštita podataka, podaci o ličnosti, rukovalac podataka, informacione tehnologije, digitalizacija Keywords: data protection, personal data, data handler, information technology, digitization 1552100 978-86-6019-103-0 91552100 15658505 2024-09-26T11:41:26.230Z 44 yes 46 Svetlana Marković Pravni fakultet u Novom Sadu, Univerzitet Privredna akademija u Novom Sadu ;The Faculty of Law for Commerce and Judiciary in Novi Sad, The University of Business Academy in Novi Sad 21227623 0000-0003-2776-6519 Olgica Milošević Fakultet za primenjeni menadžment, ekonomiju i finansije, Beograd, Univerzitet Privredna akademija u Novom Sadu; Faculty of Applied Management, Economics and Finance, Belgrade: University of the Academy of Economics in Novi Sad person application/pdf 1409059 https://unilib.phaidrabg.rs/o:5434 no yes 16 70 92000004 211A01 Pravo i digitalne tehnologije: zbornik referata sa XVI međunarodnog naučnog skupa " Pravnički dani - prof. dr Slavko Carić " 16 347 358 Novi Sad: Univerzitet Privredna akademija, Pravni fakultet za privredu i pravosuđe 2019