https://unilib.phaidrabg.rs/o:5427 cobiss:15927561 ISBN: 978-86-6019-103-0 Pravo i digitalne tehnologije: zbornik referata sa XVI međunarodnog naučnog skupa " Pravnički dani - prof. dr Slavko Carić " vol. 16 str. 367-376 Ključne reči: Digitalni feudalizam, digitalni kapitalizam, digitalne platforme, praktikovanje prava, artificijelna inteligencija. Keywords: digital feudalism, digital capitalism, digital platforms, law practice, artificial intelligence. info:eu-repo/semantics/conferenceProceedings Novi Sad: Univerzitet Privredna akademija, Pravni fakultet za privredu i pravosuđe srp 2019 Sažetak: Pojam paradigme postaje posebno plodotvoran pri eksplikaciji različitih tehnoloških inovacija i njihovog odnosa prema društvu. Koncept koji ima svoj naučni, filozofski i sociološki aspekt, može se primeniti u različitim oblastima, počevši od prava, menadžmenta i slično, pogotovo kada se određena paradigma menja pod uticajem tehnoloških promena. Tehnološka paradigma ne samo da gradi jednu zajednicu, nego utiče na iste procese u drugoj zajednici, posmatrano bilo istorijski, bilo strukturalno. Prvo nastojimo obrazložiti kako inovacije u tehnologiji koju unosi kibernetika redefinišu viđenje subjekta promene (Garodijeva Velika prekretnica), a na kraju naglašavamo oblike primene digitalnog feudalizma (zavisnost korisnika od vlasnika digitalnih platformi) i digitalnog kapitalizma (profitno maksimiziranje prava). Hipoteza koju smo postavili glasi da tehnološke inovacije, kao što su artificijelna inteligencija, digitalne platforme i slično, ne samo da omogućavaju brže i efikasnije poslovanje, nego menjaju samu sferu delatnosti, a u ovom slučaju to je pravo i dalekosežno utiču na samo društvo. Tehnološke transformacije, koje su trebale da poslovanje učine efikasnijim, postaju deo problema, a ne njegovo rešenje. Promene koje su dijagnostifikovane u drugim strukama, kao što je to medicina, mogu da se očekuju i u pravničkim profesijama. Summary: The notion of paradigm becomes especially fruitful in explication of different technological innovations and their relationship towards a society. This concept, which has its scientific, philosophical or sociological aspect, can be applied in different areas, such as law, management etc., especially when a specific paradigm undergoes alterations because of technological changes. A technological paradigm not only builds a community, but it also influences processes in another community, both in historical and structural terms. Therefore, this study endeavors to explain how innovations in technology, introduced by cybernetics, redefine perception of the subject of change (Garaudy’s Le grand tournant du socialisme), and in conclusion points out different forms of application of digital feudalism (dependence of the users on the owners of digital platforms) and digital capitalism (profit maximization of law). Our hypothesis is that technological innovations, such as artificial intelligence, digital platforms etc., not only enable faster and more efficient business, but they also change the sphere of business itself, and when the sphere in question is law, the consequences are far- reaching and they affect the entire society. Technological transformations, which were supposed to make business more efficient, instead of being a solution become a part of the problem. Changes that have been diagnosed in other fields, such as medicine, can be expected in legal professions, too. Kibernetika i informatika kao sociološke paradigme promena Cybernetics and information technologies as sociological paradigms of change http://creativecommons.org/licenses/by/4.0/legalcode application/pdf 1264695 bytes Damnjanović, Srđan