o:5423 Effect of quick response code on agri-food consumption en Abstract: By adopting a quantitative research methodology this paper seeks to explore the characteristics and applicability of the QR codes in agri-food products. The research was conducted in Serbia with a sample 308 respondents. The statistical analysis methods employed were correlation and factor analysis using SPSS statistical program. The findings indicate that younger, more educated population in the proposed content of the QR code of honey; value the information on the certificate of honey quality, the chemical composition of honey and the influence of honey ingredients on the body with information on how to identify real honey, in relation to counterfeit, as the most useful to consumers. The results of this research have been further applied for the development of a QR code for a traditional food product, the Fruška Gora linden honey with a geographical indication. Keywords: honey, quick response code, consumption, agri-food products 1552099 10.5937/ekoPolj2003849I 2024-09-26T09:21:45.968Z 44 yes 46 Svetlana Ignjatijević Fakultet za ekonomiju i inženjerski menadžment u Novom Sadu 0000-0002-9578-3823 Jelena Vapa-Tankosić Fakultet za ekonomiju i inženjerski menadžment u Novom Sadu person 0000-0001-8062-1154 Snežana Krstić person Marko Bojić person Zorica Medić person 2020 application/pdf 339648 https://unilib.phaidrabg.rs/o:5423 no yes 16 70 1552253 2020-02-10 Economics of Agriculture 67 3 849 861 2020-08-25