o:4888 Ključne reči: zajedničko ulaganje, povezivanje privrednih društava, sloboda ugovaranja, efikasnost poslovanja, konkurentnost preduzeća. JOINT VENTURE AS A FACTOR OF BUSINESS EFFICIENCY ADVANCEMENT sr Sažetak: Svako privredno društvo, osnovano sa ciljem sticanja dobiti, teži da se što bolje pozicionira na relevantnom tržištu. Konkurentnost predstavlja ključ uspeha, a i samog opstanka svakog preduzeća. U skladu sa tim, svako preduzeće bira taktiku koju smatra efikasnom. Jedan od načina predstavlja povezivanje privrednih društava međusobno, od čega ćemo u ovom radu analizirati institut zajedničkog ulaganja (engl. joint venture). Cilj ovog istraživanja je da utvrdi da li povezivanje privrednih društava kroz formu zajedničkog ulaganja predstavlja faktor unapređenja efikasnosti poslovanja. Hipoteze su formirane na osnovu analize poslovanja određenih privrednih društava koja su članovi zajedničkog ulaganja, kako na domaćem, tako na međunarodnom nivou. Korišćenjem komparativnog, istorijskog i aksiološkog metoda u istraživanju, dobijeni su rezultati koji su potvrdili glavu hipotezu, tj. da zajedničko ulaganje predstavlja snažan faktor efikasnosti poslovanja preduzeća u uslovima tržišne privrede. U skladu sa navedenim, autori predlažu određene reforme zakonodavstva Republike Srbije u cilju implementacije pravnog instituta zajedničkog ulaganja u nacionalno zakonodavstvo, što bi za posledicu omogućilo domaćim privrednim društvima mnogo bolje pozicioniranje na globalnom tržištu,a reflektovalo se na stanje u srpskoj privredi, putem većeg priliva direktnih stranih investicija, novih tehnologija, smanjenja nezaposlenosti i slično. Abstract: Every for-profit corporation strives to position itself on the market in the best way possible. The ability to keep up with the competition is a key feature of success and sustainability for all corporations. Keeping that in mind, every corporation chooses its own tactics that are deemed efficient. One of the possible tactics could be joining forces with another corporation. In this paper we will focus on the legal concept of joint venture. The purpose of this paper is to explore weather connection of corporations through joint venture can be considered as a positive factor affecting business efficiency. The hypotheses were formed based on the analysis of the operations of certain companies which partake in the joint venture, both at domestic and international level. Using the comparative, historical and axiological method in this research, results were obtained that confirm the main hypothesis, that joint venture is a powerful factor in the efficiency of the company’s operations in the conditions of a market economy. In accordance with the above mentioned, the authors propose certain reforms of the legislation of the Republic of Serbia in order to implement a legal institute of joint venture in national legislation, which would enable domestic companies to better position themselves in the global market, and that would be reflected on the situation of the Serbian economy, through a larger inflow of direct foreign investments, new technologies, unemployment reduction, etc. Ključne reči: zajedničko ulaganje, povezivanje privrednih društava, sloboda ugovaranja, efikasnost poslovanja, konkurentnost preduzeća. Key words: joint venture, connection of corporations, freedom of contract, business efficiency, competitiveness of companies 2024-06-24T11:14:07.608Z 44 yes 46 Olgica Milošević Fakultet za ekonomiju i inženjerski menadžment u Novom Sadu 0000-0001-8014-0166 Maja Kovačević Fakultet za ekonomiju i inženjerski menadžment person 0000-0002-6853-301X Svetlana Marković person 2018 application/pdf 403852 https://unilib.phaidrabg.rs/o:4888 no yes 16 70 92000001 2018 INOVAEDUCATION 2018 2 1 304 314 2018