Sažetak: Poljoprivreda je sektor koji je podržan gotovo isključivo na nivou Evropske unije, za razliku od većine drugih sektora koji su regulisani nacionalnim politikama.Jasno je da se ovako značajna delatnost mora pažljivo regulisati, pogotovo što je u pitanju proizvodnja hrane za sopstveno stanovništvo, gde samodovoljnost i oslobađanje zavisnosti od uvoza predstavljaju veoma važnu strategijsku prednost u ekonomiji. Proizvodnji hrane svaka država pristupa sa velikom ozbiljnošću, ali retke su nadnacionalne, zajedničke politike a pogotovo modeli finansiranja kao što je to slučaj sa finansiranjem agrara u Evropskoj uniji. Od velikog značaja je imati javnu politiku sektora koji je nadležan za obezbeđivanje bezbednosti hrane i koji ima ključnu ulogu u korišćenju prirodnih resursa i ekonomskom razvoju ruralnih područja. Strategijski ciljevi koje sve zemlje dele u ovoj oblasti se ne mogu postići bez pružanja finansijske podrške poljoprivredi i ruralnim sredinama. Ove inovativne podsticajne mere i finansijski instrumenti obuhvataju podsticaje za modernizaciju poljoprivrednih gazdinstava, razvijanje konkurentnosti, sektorsku integraciju, inovacije, tržišnu orijentaciju i podsticanje preduzetništva u cilju podsticanja dugoročnog održivog razvoja i unapređenja konkurentskih potencijala poljoprivredno-prehrambenog sektora. Abstract: Agriculture is a sector that is supported almost exclusively at the level of the European Union, unlike most other sectors that are regulated by national policies. It is clear that such an important activity must be carefully regulated, especially as it concerns the production of food for its own population, where self-sufficiency and the release of dependence on imports represent a very important strategic advantage in the economy. Food production in each country is approached with great seriousness, but we rarely find supranational and common policies, and especially financing models, such as the agriculture financing of the European Union. It is very important to have a public sector policy that is responsible for ensuring food safety and which plays a key role in the use of natural resources and the economic development of rural areas. The strategic goals shared by all countries in this area cannot be achieved without providing financial support to agriculture and rural areas. These innovative incentive measures 67 and financial instruments include incentives for modernizing agricultural holdings, developing competitiveness, sectorial integration, innovation, market orientation and fostering entrepreneurship in order to foster longterm sustainable development and enhance the competitiveness potential of the agri-food sector. application/pdf 409929 bytes http://creativecommons.org/licenses/by/4.0/legalcode 2018 INOVAEDUCATION 2018 vol. 2 br. 1 str. 51-67 Ključne reči: Zajednička poljoprivredna politika, agro-ekološke mere, finansiјski instrumenti, ruralni razvoj, inovacije, znanje. Key words: Common agricultural policy, agroecological measures, financial instruments, rural development, innovation, knowledge. https://unilib.phaidrabg.rs/o:4850 info:eu-repo/semantics/article INOVATIVNOST U RAZVOJU AGROEKOLOŠKIH MERA I FINANSIЈSKIH INSTRUMENATA RURALNOG RAZVOJA INNOVATION IN THE DEVELOPMENT OF AGROECOLOGICAL MEASURES AND FINANCIAL INSTRUMENTS OF RURAL DEVELOPMENT Vapa Tankosić, Jelena srp