o:4782 THE ROLE OF BUSINESS ETHICS IN MODERN BUSINESS OPERATION en Abstract: Business ethics has been growing from a philosophy discipline to an applied science. That explains its significance for more efficient functioning of various systems in the business world. For that reason, organized societies with developed economies invest in empiric, theoretic and theoretic-empiric investigations of various sectors and applied dimensions of business ethics. Its epistemological sense reflects on increased productivity, more successful establishment of a system of hierarchy within an enterprise, appropriate formulation of the strategy of management, improvement of market reputation, increased profitability and strengthened social responsibility. The complexity of a modern and successful business is based on a series of social factors ranging from anthropological, socially- psychological and cultural characteristics of a human being, to quality characteristics of the global society. That is why the scientific information available to business ethics is synthesized from various scientific perspectives. This paradigm is a starting point of this project which is about the abovementioned subject. Its cognitive aim is presented through the description, classification and explanation of the influence of business ethics to a successful operation of every kind of business institution. As a theoretic investigation which grows from verified scientific information and their critical analysis, it relies on standard, general scientific, basic special and general methods which are typical of the applied scientific disciplines. Business ethics has clearly established two key cognitive bases of its investigations: 1 - Personal value attitude and 2 - Interests of a company, groups and individuals in them. This project is only a small contribution to explaining elementary functions of applied ethics in the business world. Key words: business ethics, applied science, business culture, management strategy, system of relations, interest of an enterprise. 2024-06-12T10:32:21.121Z 44 yes 46 Zoran Nikolić Fakultet za ekonomiju i inženjerski menadžment u Novom Sadu 0009-0005-7796-0258 Zorana Nikolić Maksimović person 2017 application/pdf 351000 https://unilib.phaidrabg.rs/o:4782 no yes 16 70 92000001 2017 INOVAEDUCATION 2017 1 1 655 675 2017