Abstract: Contemporary economic flows are becoming more dynamic and forward directed coordination of economic policies of countries. In contrast to Europe, where industrial development is of the utmost strategic importance linking it with technological developments, the today’s Serbia only reveals the role and importance of the industry in the development of a modern society. The paper analysed the period of de-industrialization of Serbia, which has caused a general decline in economic activity, high unemployment and difficult problem of sales of manufactured goods, due to the very low level of purchasing power of domestic companies, local governments, state and especially the population. The aim of this paper is to show that macroeconomic indicators show the chances for improving the performance of enterprises in Serbia. Within the case studies of presented business enterprises in services as well as the majority of companies in Serbia are characterized by vulnerability and erosion of potential growth. application/pdf 414633 bytes eng DEVELOPMENT STRATEGY IN THE SURROUNDINGS AND ENVIRONMENT OF COMPANIES IN SERBIA Paunović, Goran Carić, Marko Keywords: knowledge, innovation, industry, technology development. http://creativecommons.org/licenses/by/4.0/legalcode 2017 https://unilib.phaidrabg.rs/o:4775 INOVAEDUCATION 2017 vol. 1 br. 1 str. 322-341 info:eu-repo/semantics/article