Keywords: entrepreneurship, social entrepreneurship, business, innovation http://creativecommons.org/licenses/by/4.0/legalcode 2017 https://unilib.phaidrabg.rs/o:4774 INOVAEDUCATION 2017 vol. 1 br. 1 str. 269-287 info:eu-repo/semantics/article Abstract: The main aim of this paper is to identify models and means of doing business for social companies in Serbia, as well as the analysis of environment’s incentives towards this type of companies. Entrepreneurship is not just the aim of business and social subjects, but also the means for achieving higher productivity. Today, any company can organize itself so that it utilizes innovations for expanding its business. One of the main trends is social entrepreneurship as an innovative method especially in funds for socially responsible business. In order for social entrepreneurship to gain momentum in development, it is necessary for the general public to recognize the importance of synergetic, partnership nature of all social economy stakeholders. This paper will show the solutions and possibilities for employment of the less employable social groups through models of social entrepreneurship. application/pdf 370171 bytes eng SOCIAL ENTREPRENEURSHIP AS AN INNOVATIVE ORGANIZATIONAL METHOD IN BUSINESS Vladisavljević, Radovan Kalinić, Miladin