o:4768 THE IMPACT OF SNS (SOCIAL NETWORKING SYSTEMS) ON THE EMOTIONAL LIFE OF INDIVIDUALS en Abstract: The aim of this preliminary research was to determine to what extent do social network users express negative and positive emotions when it comes to the current social issues (with main topics), by analysing the comments of three dominant issues in Croatia in 2016. Hypotheses are formed based on the research questions focusing on the extent to which users of Facebook (as a social network) express negative emotions in relation to an event, and whether men are more inclined to express negative emotions than women. Primary research data were collected by analysing user reviews (& comments) in Croatia on Facebook in the period between February 1 and February 10, 2017. Research results show that in 72% of comments negative emotion was expressed, while in 28% of comments positive emotion was expressed. Therefore, it can be concluded that our main hypothesis has been confirmed, i.e. that a greater number of Facebook users express their negative emotions in their comments than those who express positive emotions in relation to the event. Keywords: Social networks, Social networks impact, Facebook, Emotions, Information society 2024-06-12T09:10:23.240Z 44 yes 46 Vladimir Šimović Fakultet za ekonomiju i inženjerski menadžment u Novom Sadu 0000-0002-6441-833X Sanela Karabašić person 2017 application/pdf 394710 https://unilib.phaidrabg.rs/o:4768 no yes 16 70 92000001 2017 INOVAEDUCATION 2017 1 1 3 24 2017