o:4720 IMPACT OF GLOBALIZATION ON COMPETITIVENESS IN WESTERN BALKANS en Abstract: academic research. The companies that do not carry out innovative activity are not capable of taking advantage of market opportunities or meet strong competition. In our research we used Global Competition Index for Serbia and Western Balkans, which includes micro and macroeconomic bases of national competitiveness. Analysis has shown that all countries from the region had the rank improvement in 2017 in relation to the previous year, but there is still the clear gap between the Western Balkans region and the EU-11. As many of the Western Balkan countries face similar challenges, some economic dialogue will be a key pillar in the enlargement process going forward. Key Words: globalization, companies, competitiveness, Western Balkans 2024-06-07T11:30:58.754Z 44 yes 46 Mirjana Radović Marković Fakultet za ekonomiju i inženjerski menadžment u Novom Sadu 0000-0003-2002-8732 2019 application/pdf 100876 https://unilib.phaidrabg.rs/o:4720 no yes 16 70 1552253 2019 Journal of Entrepreneurship and Business Resilience (JEBR) 2 1 7 11 2019