o:4482 Strengthening the Capacity of the Wine Sector in the Service of Sustainable Rural Development of the Republic of Serbia en Abstract: The aim of this paper is to present the state of wine production and business of wineries in the Republic of Serbia, in order to create a set of measures to strengthen the capacity of the wine sector in the function of rural development. The results of the research show that viticulture production in the Republic of Serbia is poorly developed. These are modest areas and yields, with the absence of the use of modern knowledge and technologies in production. The wine industry has seen progress in the last two decades, but the situation is still unsatisfactory. In order to strengthen the capacity of the wine sector, it is necessary to focus on modernizing processing technology, branding, differentiation, new investments, education, association of winemakers, simplification of administrative procedures, applying for EU funds, increasing incentives, promotion and creating a stimulating business climate. Without stronger state support, no significant growth in the competitiveness of the wine industry can be expected. Since the number of wineries in the Republic of Serbia has recently increased, it is to be expected that the production of grapes and wine, as well as exports, will increase, and thus achieve significantly greater economic-ecological-social effects. Keywords: viticultural production, wineries, wine, competitiveness, rural development. 2024-04-26T10:21:29.705Z 44 yes 46 Radivoj Prodanović Fakultet za ekonomiju i inženjerski menadžment 0000-0002-7088-8506 Ivana Brkić Fakultet za ekonomiju i inženjerski menadžment person 0000-0002-5319-7893 Siniša Škrbić Fakultet za ekonomiju i inženjerski menadžent person 0000-0003-0638-8299 Jelena Bošković Fakultet za ekonomiju i inženjerski menadžment person 0000-0002-7133-2198 Katarina Đurić person 2020 application/pdf 484517 https://unilib.phaidrabg.rs/o:4482 no yes 16 70 92000002 2020 3 5 489 498 2020