o:4311 The role of branding agricultural products in better market valorization en Abstract: The purpose of this paper is to consider role of branding agricultural products in better market valorization. The benefit of branding is especially significant for rural and insufficiently developed environment. The problems of rural environments are multidimensional, but revitalization and improvement of development leads to strengthening competitiveness of these areas. The higher price of products enables the increase of income of agricultural workers, as well as diversification of the rural economy and creation of conditions of better socioeconomic aspects in rural environments. Creation of a more desirable image of an agricultural product most often has a strong reflection on the area of origin, as well as on reformation of the social attitude towards that environment. Branded products and services have a higher market value, due to which legal aspects enabling not only branding, but maintenance of a brand as well, are of special significance. Note: The wrong license was initially entered. Correct license: CC BY-NC-ND 4.0 - Creative Commons Autorstvo - Nekomercijalno - Bez prerada 4.0 International Date of correction: 29.04.2026. The change applies only to the license and does not affect the content of the document. Keywords: agricultural products; branding; market valorization; geographical indications 1552099 10.5937/ekoPolj2202613U 1552101 2334-8453 91552100 75461897 2024-04-11T07:08:32.601Z 44 yes 46 Ozren Uzelac Univerzitet u Novom Sadu, Ekonomski fakultet u Subotici, The University of Novi Sad, The Faculty of Economics in Subotica 0000-0001-6991-1644 Marijana Dukić Mijatović Univerzitet u Novom Sadu, Fakultet tehničkih nauka, Novi Sad; University of Novi Sad, Faculty of Technical Sciences, Novi Sad person 2367847 0000-0003-1327-0889 46 Mario Lukinović Univerzitet Union, Pravni fakultet; University Union, Faculty of Law 16276071 0000-0003-1470-5872 application/pdf 348577 https://unilib.phaidrabg.rs/o:4311 no yes 16 70 92000002 Ekonomika poljoprivrede 69 2 613 625 2022