o:4282 Assessing ecotourism potential of the Fruška gora N.P. and the impacts on rural development en The aim of the paper is to identify and assess the factors for the development of ecotourism in the Fruška Gora National Park and to predict possible benefits for strengthening the rural economy of the area. Literature and field research was done to gather information related to geographical location, biodiversity of habitats and species, elements of cultural heritage and infrastructure of the area, as well as demographic and socio-economic status of the local community. To evaluate constraints and future possibilities of ecotourism in the area, SWOT and PESTEL analyses were used. It was found that the convenient location, substantial wildlife resources, abundance in water and geological elements, and the richness of the cultural-historical monuments are an important touristic potential of the area. The main conclusion of the work is that the development of sustainable ecotourism should create the necessary conditions for the rural development, if strategic and financial support is provided. " ecotourism, rural development, protected areas, Fruška Gora National Park, Serbia" 1552100 978-86-89949-48-3 1552102 https://www.tisc.rs/proceedings/index.php/hitmc/article/view/359/354 1552099 https://doi.org/10.52370/TISC2041SB 2024-04-09T11:16:23.078Z 44 yes 46 Sonja Braunović 0000-0002-1387-6955 46 Filip Jovanović 0000-0002-4143-2497 application/pdf 450460 https://unilib.phaidrabg.rs/o:4282 no yes 1 70 1556235 Thematic Proceedings II of the Fifth International Scientific Conference TOURISM IN FUNCTION OF DEVELOPMENT OF THE REPUBLIC OF SERBIA Tourism and Rural Development 5(2) 41 58 Faculty of Hotel Management and Tourism in Vrnjačka Banja, University of Kragujevac 2020