o:4266 Sustainable development and corporate social responsibility – Theoretical background and socio-economic context Održivi razvoj i korporativna društvena odgovornost – teorijska pozadina i društveno-ekonomski kontekst en Abstract: The challenges of sustainable development and corporate social responsibility are critically discussed through the current concept of unsustainable development of the economy and society, numerous manifestations of such development, as well as the causes and consequences of this phenomenon. Indicators of unsustainable development were analyzed, in particular: problems of global poverty, problems of ecology, climate change, energy, disease and lack of education. Changes in the direction of a new trajectory of development are necessary, i.e. action directed towards a new development paradigm. This requires a greater role of science, especially economic science. The new concept of the economy implies new patterns of behavior in terms of ecological business and green economy. A new paradigm of development, a new strategy for the development of the economy and society is necessary because the current concept of growth and development has led to a series of negative effects on the natural environment, society and people. There are many forms of manifestation of unsustainable development: the problem of global poverty and hunger, problems of ecology, climate change and energy. The basic message is that humanity faces great challenges and that it is necessary to move from unsustainable development to sustainable development of the economy and society, where corporate social responsibility plays a key role. Sustainable development is a way of thinking, i.e. observation of the world, which we must change for the sake of the present and the future. In order to achieve this, synchronized actions are needed at the local (national) and global (world) level in order to find solutions, where large multinational economic systems must play a special role. Sažetak: O izazovima održivog razvoja i korporativne društvene odgovornosti kritički se govori kroz aktuelni koncept neodrživog razvoja privrede i društva, brojne manifestacije takvog razvoja, kao i uzroci i posledice ovog fenomena. Analizirani su indikatori neodrživog razvoja, a posebno: problemi globalnog siromaštva, problemi ekologije, klimatske promene, energetika, bolesti i nedostatak obrazovanja. Neophodne su promene u pravcu nove putanje razvoja, odnosno delovanje usmereno ka novoj razvojnoj paradigmi. Za to je potrebna veća uloga nauke, posebno ekonomske nauke. Novi koncept ekonomije podrazumeva nove obrasce ponašanja u pogledu ekološkog poslovanja i zelene ekonomije. Neophodna je nova paradigma razvoja, nova strategija razvoja privrede i društva jer je dosadašnji koncept rasta i razvoja doveo do niza negativnih efekata na prirodnu sredinu, društvo i ljude. Postoji mnogo oblika ispoljavanja neodrživog razvoja: problem globalnog siromaštva i gladi, problemi ekologije, klimatskih promena i energetike. Osnovna poruka je da se čovečanstvo suočava sa velikim izazovima i da je neophodno preći sa neodrživog razvoja na održivi razvoj privrede i društva, gde korporativna društvena odgovornost igra ključnu ulogu. Održivi razvoj je način razmišljanja, odnosno posmatranja sveta, koji moramo menjati zarad sadašnjosti i budućnosti. Da bi se to postiglo, potrebne su sinhronizovane akcije na lokalnom (nacionalnom) i globalnom (svetskom) nivou u cilju pronalaženja rešenja, pri čemu veliki multinacionalni ekonomski sistemi moraju da igraju posebnu ulogu. Ključne reči: korporativna društvena odgovornost, održivi razvoj, teorijska pozadina, socio-ekonomski kontekst, pravni okvir Keywords: corporate social responsibility, sustainable development, theoretical background, socio-economic context, legal framework 1552099 10.5937/etp2204153U 1552101 2217-5458 2024-04-09T07:18:07.739Z 44 yes 46 Ozren Uzelac Univerzitet u Novom Sadu, Ekonomski fakultet, Subotica; The University of Novi Sad, The Faculty of Economics in Subotica 0000-0001-6991-1644 Marijana Dukić Mijatović Univerzitet u Novom Sadu, Fakultet tehničkih nauka, Novi Sad; University of Novi Sad, Faculty of Technical Sciences, Novi Sad person 2367847 0000-0003-1327-0889 46 Aleksandra Stojiljković Univerzitet u Novom Sadu, Ekonomski fakultet, Subotica; The University of Novi Sad, The Faculty of Economics in Subotica 0000-0002-4324-4537 application/pdf 1041232 https://unilib.phaidrabg.rs/o:4266 no yes 16 70 92000006 Ekonomija - teorija i praksa 15 4 153 165 2022