application/pdf 787875 bytes Proceedings of the 3rd Virtual international conference: Path to a knowledge society-managing risks and innovation (PaKSoM 2021) All rights reserved Abstract – The human mind, its design, the way in which it works, the way in which decisions are made and, ultimately, manipulations, is always a fascination for scientists and experts. Our decision-making is largely influenced by several factors at once, for example, desires, motives, emotional state at a given moment, the system of values that we have adopted, the way in which we look at our own ambitions and abilities, our assessment of the environment, etc. For the integration of emotions in the decision-making process, a part of the brain called Orbitofrontal Cortex (OFC) is in charge, and this paper deals with only some of the phenomena that can be triggered but also by models that run this whole new area of research called "predictive analytics". https://unilib.phaidrabg.rs/o:2304 cobiss:118046985 Keywords – predictive analytics, predictive model, decision making, Eliot CASE, COVID 19. Crisis communication and risk management Antonović, Ratomir Stanković, Milan info:eu-repo/semantics/conferenceProceedings 2023 eng