application/pdf 1306877 bytes Kreativnost i inovativnost u preduzetništvu Creativity and innovation entrepreneurship Ključne reči: preduzetništva; kreativnost; inventivnost; inovativnost http://creativecommons.org/licenses/by/4.0/legalcode 2012 Key words: entrepreneurship / creativity / inventiveness / innovation info:eu-repo/semantics/article https://unilib.phaidrabg.rs/o:2247 Ekonomija: teorija i praksa 5(3) Sažetak: Preduzetništvo je organizaciona veština vlasnika kapitala koji započinju ili nastavljaju svoj samostalni posao. U uslovima tranzicije, preduzetništvo je jedna od razvojnih šansi. Ishodište preduzetništva je privatna svojina, a njegov pojavni oblik jesu inovacije različite vrste. Inventivnost ili kreativnost jeste sposobnost i mogućnost razvijanja novih ideja, a inovacija je transfer nove ideje u novu organizaciju, novi proizvod, novu uslugu, nov proces ili novi metod proizvodnje. Neophodno je u organizaciji podsticati kreativnost, razvijati pozitivan stav prema promenama, prihvatati ideje nižih nivoa. Potrebna je veća interakcija među zaposlenima, tolerancija neuspeha, sloboda ostvarivanja ciljeva, nagrađivanje kreativnosti. Kreativnost/inventivnost je stvaranje novih ideja nezavisno od njihove eventualne primenljivosti, dok je inovacija transformacija novih ideja u korisne proizvode ili usluge. Pojavni oblik preduzetništva su inovacije. Abstract: Entrepreneurship is the organizational skill of shareholder, who starts or continues his own business. In the periods of transition, entrepreneurship is one of the development opportunities. The origin of entrepreneurship is a private property, while its manifestations are innovations of various kinds. The inventiveness or creativity, is the ability and opportunity to develop new ideas, while the innovation is the transfer of new ideasin new organization, new product, new service, new process or new method of production. It is necessary to encourage creativity in the organization, to develop a positive attitude towards the change, to accept the idea that comes from lower levels of the organization, to motivate employees to greater interaction between each other, to tolerance failure, to allow people to have freedom of achieving the goals, and to reward creativity. Creativity/inventiveness is creation of new ideas regardless of their potential applicability, and innovation iis transformation of new ideas into useful products or services. Manifestation of entrepreneurship is innovation. srp Prodanović, Radivoj Marković, Jovica Mutibarić, Jovana