o:2246 Marketing organskih poljoprivredno-prehrambenih proizvoda Marketing of organic adrgicultural food products sr Sažetak: Predmet rada jeste izučavanje marketinga organskih poljoprivredno-prehrambenih proizvoda. Cilj rada jeste kreiranje marketinškog modela, utvrđivanje ponude i tražnje, kao i sagledavanje marketing miksa organskih proizvoda. Marketing organskih proizvoda je isporuka kvalitetnih sertifikovanih prehrambenih proizvoda radi zadovoljenja potreba potrošača, ostvarivanja profita i očuvanja životne sredine. Ponuda i tražnja organskih proizvoda beleže dinamičan rast. Promet organskih proizvoda u 2010. godini u svetu iznosi 58,9 mlrd dolara sa trendom povećanja po stopi od 10,9%. Projekcije pokazuju da se 2015. godine očekuje promet organske hrane u vrednosti od 88,6 mlrd dolara sa godišnjom stopom rasta od 8,5%. Proizvodi iz organske poljoprivrede su kvalitetni, bezbedni i više nutritivne vrednosti. Abstract: Subject was marketing organic agricultural food products. The aim of marketing is to create models, determining supply and demand, as well as the perception of organic products marketing mix. Marketing of organic products is the delivery of high quality certified food products to meet consumer needs, profit and environmental protection. Supply and Demand for organic products recorded a dynamic growth. Turnover of organic products in 2010. amounted to 58.9 billion dollars with a trend to increase at a rate of 10.9%. Projections show that the 2015th expected sales of organic food worth $88.6 billion with an annual groeth rate of 8.5%. Products from organic agriculture are of high quality, safe and more nutritional value. Ključne reči: marketing; organski proizvod; ponuda i tražnja; nutritivna vrednost; marketing miks Key words: marketing / organic production / suppy and demand / nutritional value / marketing mix 2023-06-07T08:55:22.595Z 44 yes 46 Marko Carić Fakultet za ekonomiju i inženjerski menadžment u Novom Sadu 0009-0008-7675-9976 Radivoj Prodanović Fakultet za ekonomiju i inženjerski menadžment u Novom Sadu person 0000-0002-7088-8506 Jovan Babović person 2012 application/pdf 897904 https://unilib.phaidrabg.rs/o:2246 no yes 16 70 92000001 Ekonomija: teorija i praksa 5 3 1 9 2012