
<ns0:uwmetadata xmlns:ns0="http://phaidra.univie.ac.at/XML/metadata/V1.0" xmlns:ns1="http://phaidra.univie.ac.at/XML/metadata/lom/V1.0" xmlns:ns10="http://phaidra.univie.ac.at/XML/metadata/provenience/V1.0" xmlns:ns11="http://phaidra.univie.ac.at/XML/metadata/provenience/V1.0/entity" xmlns:ns12="http://phaidra.univie.ac.at/XML/metadata/digitalbook/V1.0" xmlns:ns13="http://phaidra.univie.ac.at/XML/metadata/etheses/V1.0" xmlns:ns2="http://phaidra.univie.ac.at/XML/metadata/extended/V1.0" xmlns:ns3="http://phaidra.univie.ac.at/XML/metadata/lom/V1.0/entity" xmlns:ns4="http://phaidra.univie.ac.at/XML/metadata/lom/V1.0/requirement" xmlns:ns5="http://phaidra.univie.ac.at/XML/metadata/lom/V1.0/educational" xmlns:ns6="http://phaidra.univie.ac.at/XML/metadata/lom/V1.0/annotation" xmlns:ns7="http://phaidra.univie.ac.at/XML/metadata/lom/V1.0/classification" xmlns:ns8="http://phaidra.univie.ac.at/XML/metadata/lom/V1.0/organization" xmlns:ns9="http://phaidra.univie.ac.at/XML/metadata/histkult/V1.0">
  <ns1:general>
    <ns1:identifier>o:2171</ns1:identifier>
    <ns1:title language="sr">Analiza tržišta usluga mobilnog bankarstva u Republici Srbiji</ns1:title>
    <ns1:title language="en">Analysis of the mobile banking services market in the Republic of Serbia</ns1:title>
    <ns1:language>sr</ns1:language>
    <ns1:description language="sr">Sažetak: Informacione tehnologije su omogućile bankama da prošire svoje poslovanje i da svoje usluge prilagode potrebama klijenata. Razvojem i sve većom upotrebom mobilnih komunikacionih tehnologija, razvili su se i novi vidovi bankarstva. Budućnost savremenog bankarstva je upravo mobilno bankarstvo. Mobilna tehnologija omogućava banci interakciju sa klijentima na različite načine, na bilo kom mestu i u bilo koje vreme. U radu su analizirane pozitivne i negativne karakteristike mobilnog bankarstva. Izvršena je analiza ponude usluga mobilnog bankarstva na teritoriji Republike Srbije, dok je analiza tražnje usledila nakon sprovedenog anketnog istraživanja. Rezultati istraživanja sprovedenog na teritoriji grada Novog Sada, drugom po broju stanovnika u Republici Srbiji pokazuju da većina ispitanika koristi usluge mobilnog bankarstva, međutim još uvek je veliki broj ljudi koji ne koristi ove usluge. Rizici i nedovoljna informisanost su glavni razlozi nekorišćenja usluga.</ns1:description>
    <ns1:description language="en">Abstract: Information technologies have enabled banks to expand
their business and adapt their services to customer needs. By
developing and increasing the use of mobile communication
technologies, a new type of banking has developed, known as “mobile
banking”. Mobile banking represents the future of modern banking.
Mobile technology allows a bank to interact with its customers in
different ways, anytime and anywhere. Both positive and negative
sides of mobile banking have been analyzed and presented in the
paper. First the offer of mobile banking services on the territory of the
Republic of Serbia was analyzed, followed by the analysis of demand
in the form of a conducted survey. Results of the survey have shown
that the majority of respondents use mobile banking services, but there
is still a large number of users who do not use these services. Risk and
insufficient information are found to be the main reasons for the non-
use of mobile banking services.</ns1:description>
    <ns1:keyword language="sr">Ključne reči: mobilno bankarstvo; bankarske usluge; mobilni uređaji; tržište</ns1:keyword>
    <ns1:keyword language="en">Key words: mobile banking / banking services / mobile device / market</ns1:keyword>
    <ns2:identifiers>
      <ns2:resource>1552099</ns2:resource>
      <ns2:identifier>10.5937/etp1903001S</ns2:identifier>
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  </ns1:general>
  <ns1:lifecycle>
    <ns1:upload_date>2023-05-30T22:32:44.023Z</ns1:upload_date>
    <ns1:status>44</ns1:status>
    <ns2:peer_reviewed>yes</ns2:peer_reviewed>
    <ns1:contribute seq="0">
      <ns1:role>46</ns1:role>
      <ns1:entity seq="0">
        <ns3:firstname>Katarina</ns3:firstname>     
   <ns3:lastname>Soleša</ns3:lastname>
        <ns3:institution>Fakultet za ekonomiju i inženjerski menadžment u Novom Sadu</ns3:institution>
        <ns3:orcid>0000-0002-5790-3628</ns3:orcid>
      </ns1:entity>
      <ns1:entity seq="1">
        <ns3:firstname>Ivana</ns3:firstname>
        <ns3:lastname>Brkić</ns3:lastname>
        <ns3:institution>Fakultet za ekonomiju i inženjerski menadžment u Novom Sadu</ns3:institution>
        <ns3:type>person</ns3:type>
        <ns3:orcid>0000-0002-5319-7893</ns3:orcid>
      </ns1:entity>
      <ns1:date>2019</ns1:date>
    </ns1:contribute>
  </ns1:lifecycle>
  <ns1:technical>
    <ns1:format>application/pdf</ns1:format>
    <ns1:size>465005</ns1:size>
    <ns1:location>https://unilib.phaidrabg.rs/o:2171</ns1:location>
  </ns1:technical>
  <ns1:rights>
    <ns1:cost>no</ns1:cost>
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    <ns1:purpose>70</ns1:purpose>
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  <ns1:organization>
    <ns8:hoschtyp>92000002</ns8:hoschtyp>
  </ns1:organization>
  <ns12:digitalbook>
    <ns12:name_magazine language="sr">Ekonomija:teorija i praksa</ns12:name_magazine>
    <ns12:volume>12</ns12:volume>
    <ns12:booklet>3</ns12:booklet>
    <ns12:from_page>1</ns12:from_page>
    <ns12:to_page>17</ns12:to_page>
    <ns12:releaseyear>2019</ns12:releaseyear>
  </ns12:digitalbook>
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