Ključne reči: preduzetništvo; nacionalna kultura; dimenzije nacionalne kulture; Republika Srbija Key words: entrepreneurship / national culture / dimensions of national culture / Republic of Serbia Gardašević, Jovana Brkanlić, Sandra Kostić, Jelena http://creativecommons.org/licenses/by/4.0/legalcode 2020 Ekonomija:teorija i praksa 13(1) Sažetak: U novonastalim uslovima poslovnog okruženja i brzorastućim savremenim trendovima poslovanja, koncept preduzetništva i preduzetnika teži prilagođavanju novim okolnostima poslovne prakse. Iako prema teoriji u preduzetništvu preduzetnici poseduju univerzalne karakteristike, pojedine karakteristike preduzetnika uslovljene su specifičnostima nacionalnih kultura iz kojih potiču. Takođe, koncepti preduzetništva variraju od jedne do druge zemlje. Veza između preduzetništva i preduzetničkog ponašanja i kulturnih vrednosti definisana je okvirom dimenzija nacionalnih kultura utemeljenih od strane naučnika Geerta Hofstedea. Brojna istraživanja na tu temu ukazuju na jaku vezu između preduzetništva i nacionalne kulture. Cilj ovog rada jeste da pruži teorijski prikaz najznačajnijih odredišta koja se tiču veze između preduzetništva i nacionalne kulture uopšte, sa akcentom na nacionalnu kulturu Republike Srbije i njen preduzetnički ambijent. Abstract: In the emerging business environment and with the rapidly growing contemporary business trends, the concepts of entrepreneurship and entrepreneurs tend to adapt to the new circumstances of business practice. According to the entrepreneurship theory, entrepreneurs possess universal characteristics, but some characteristics of entrepreneurs are conditioned by the specificities of their own national culture. Also, entrepreneurship concepts vary from one country to another. The link between entrepreneurship and entrepreneurial behavior and cultural values has been defined by a framework of dimensions of national cultures first introduced by a scientist - Geert Hofstede. Numerous studies on the subject point to a strong link between entrepreneurship and national culture. The aim of this paper is to provide a theoretical overview of the most important facts regarding the connection between entrepreneurship and national culture in general, with an emphasis on the national culture of the Republic of Serbia and its entrepreneurial environment. https://unilib.phaidrabg.rs/o:2166 doi:10.5937/etp2001085G info:eu-repo/semantics/article srp Preduzetništvo, nacionalna kultura i Republika Srbija Enterpreneurship, national culture and the Republic of Serbia application/pdf 309171 bytes