
<ns0:uwmetadata xmlns:ns0="http://phaidra.univie.ac.at/XML/metadata/V1.0" xmlns:ns1="http://phaidra.univie.ac.at/XML/metadata/lom/V1.0" xmlns:ns10="http://phaidra.univie.ac.at/XML/metadata/provenience/V1.0" xmlns:ns11="http://phaidra.univie.ac.at/XML/metadata/provenience/V1.0/entity" xmlns:ns12="http://phaidra.univie.ac.at/XML/metadata/digitalbook/V1.0" xmlns:ns13="http://phaidra.univie.ac.at/XML/metadata/etheses/V1.0" xmlns:ns2="http://phaidra.univie.ac.at/XML/metadata/extended/V1.0" xmlns:ns3="http://phaidra.univie.ac.at/XML/metadata/lom/V1.0/entity" xmlns:ns4="http://phaidra.univie.ac.at/XML/metadata/lom/V1.0/requirement" xmlns:ns5="http://phaidra.univie.ac.at/XML/metadata/lom/V1.0/educational" xmlns:ns6="http://phaidra.univie.ac.at/XML/metadata/lom/V1.0/annotation" xmlns:ns7="http://phaidra.univie.ac.at/XML/metadata/lom/V1.0/classification" xmlns:ns8="http://phaidra.univie.ac.at/XML/metadata/lom/V1.0/organization" xmlns:ns9="http://phaidra.univie.ac.at/XML/metadata/histkult/V1.0">
  <ns1:general>
    <ns1:identifier>o:2162</ns1:identifier>
    <ns1:title language="sr">Značaj upotrebe društvene mreže Instagram u razvoju ženskog preduzetništva</ns1:title>
    <ns1:title language="en">The importance of using the social network  Instagram  in the development of woman&apos;s entrepreneurship</ns1:title>
    <ns1:language>sr</ns1:language>
    <ns1:description language="sr">Sažetak: Predmet rada je ispitivanje značaja upotrebe društvene mreže Instagram u ženskom preduzetništvu sa ciljem da se podstakne razvoj ili poboljša postojeće poslovanje preduzetnica i žena koje su angažovane u vršenju MSP kroz upotrebu ovog savremenog interaktivnog i marketinškog alata. Pregledom najsavremenije literature nastoji se ukazati na relevantne stavove autora koji su se bavili istraživanjima na temu upotrebe društvenih mreža sa akcentom na društvenu mrežu Instagram u domenu ženskog preduzetništva radi ispitivanja njihove međusobne korelacije u cilju osnaživanja ženskog preduzetništva. Društvena mreža Instagram pruža ženskim preduzetnicama veću vidljivost, mogućnost informisanja, kao i saradnju i interakciju sa ostalim poslovnim partnerima u cilju razvoja ili poboljšanja sopstvenog biznisa. U radu su korišćene metode analize i sinteze, pozitivizma i analize sadržaja. Cilj rada jeste da se preduzetnice informišu o značaju i načinu upotrebe društvene mreže Instagram u razvoju njihovog poslovanja, preduzimanju marketinških i promotivnih aktivnosti i mogućnostima kooperacije, participacije, saradnje i interakcije sa različitim partnerima u njihovom svakodnevnom poslovnom okruženju.</ns1:description>
    <ns1:description language="en">Abstract: The subject of the paper is to examine the importance of
using the social network Instagram in women&apos;s entrepreneurship in
order to encourage the development or improvement of existing
businesses of women and women engaged in performing SMEs
through the use of this modern interactive and marketing tool. A
review of the latest literature seeks to point out the relevant views of
authors who have conducted research on the use of social networks
with an emphasis on the social network Instagram in the field of
women&apos;s entrepreneurship to examine their correlation in order to
strengthen women&apos;s entrepreneurship. The social network Instagram
provides women entrepreneurs with greater visibility, the possibility of
information as well as cooperation and interaction with other business
partners in order to develop or improve their own business. The paper
uses methods of analysis and synthesis, positivism and content
analysis. The aim of this paper is to inform women entrepreneurs
about the importance of use the social network Instagram in the
development of their business, undertaking marketing and
promotional activities and opportunities for cooperation, participation
and interaction with various partners in their everyday business
environment.</ns1:description>
    <ns1:keyword language="sr">Ključne reči: žensko preduzetništvo; društvene mreže; Instagram; rast i razvoj</ns1:keyword>
    <ns1:keyword language="en">Key words: women entrepreneurship / social networks / Instagram / growth and development</ns1:keyword>
    <ns2:identifiers>
      <ns2:resource>1552099</ns2:resource>
      <ns2:identifier>10.5937/etp2004099G</ns2:identifier>
    </ns2:identifiers>
  </ns1:general>
  <ns1:lifecycle>
    <ns1:upload_date>2023-05-30T18:39:40.862Z</ns1:upload_date>
    <ns1:status>44</ns1:status>
    <ns2:peer_reviewed>yes</ns2:peer_reviewed>
    <ns1:contribute seq="0">
      <ns1:role>46</ns1:role>
      <ns1:entity seq="0">
        <ns3:firstname>Jovana</ns3:firstname>
        <ns3:lastname>Gardašević</ns3:lastname>
        <ns3:institution>Fakultet za ekonomiju i inženjerski menadžment u Novom Sadu</ns3:institution>
        <ns3:orcid>0000-0002-3239-2083</ns3:orcid>
      </ns1:entity>
      <ns1:entity seq="1">
        <ns3:firstname>Pavle</ns3:firstname>
        <ns3:lastname>Lalović</ns3:lastname>
        <ns3:type>person</ns3:type>
      </ns1:entity>
      <ns1:entity seq="2">
        <ns3:firstname>Nikola</ns3:firstname>
        <ns3:lastname>Fimić</ns3:lastname>
        <ns3:type>person</ns3:type>
      </ns1:entity>
      <ns1:date>2020</ns1:date>
    </ns1:contribute>
  </ns1:lifecycle>
  <ns1:technical>
    <ns1:format>application/pdf</ns1:format>
    <ns1:size>866869</ns1:size>
    <ns1:location>https://unilib.phaidrabg.rs/o:2162</ns1:location>
  </ns1:technical>
  <ns1:rights>
    <ns1:cost>no</ns1:cost>
    <ns1:copyright>yes</ns1:copyright>
    <ns1:license>16</ns1:license>
  </ns1:rights>
  <ns1:classification>
    <ns1:purpose>70</ns1:purpose>
  </ns1:classification>
  <ns1:organization>
    <ns8:hoschtyp>92000006</ns8:hoschtyp>
  </ns1:organization>
  <ns12:digitalbook>
    <ns12:name_magazine language="sr">Ekonomija:teorija i praksa</ns12:name_magazine>
    <ns12:volume>13</ns12:volume>
    <ns12:booklet>4</ns12:booklet>
    <ns12:from_page>99</ns12:from_page>
    <ns12:to_page>113</ns12:to_page>
    <ns12:releaseyear>2020</ns12:releaseyear>
  </ns12:digitalbook>
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