o:2043 Media as an instrument of strategic communication in armed conflicts en Abstract: This paper discusses strategic communication in conflicts, through correlations between politics and the media, and on the basis of the activities of strategic communicators. The relations between the media, politics, foreign policy, bearers of strategic communication in the context of armed conflict, more precisely armed interventions, are examined. Strategic communiqués have been identified in the conflicts: political entities, international organizations, non-governmental organizations, social movements, army, and terrorist organizations. Previous studies have shown that even though the impact depends on the phase of the conflict and its duration, the action's most substantial effect is between political structures and military entities. Through the analysis of media content, topics and narratives that were broadcast during the NATO aggression on the FRY in 1999, an analysis of the connections of strategic communicators, the achieved effects and their impact on achieving the goals of the intervention was performed. Special attention was dedicated to the contents of the report and missing topics, in the function of creating public opinion in support of aggression. The conclusion is that administration of USA and NATO had the most substantial influence on the control of information in the "politics-mediapolitics" cycle. Key Words: strategic communication, media, public opinion, gatekeepers. 91552100 76868617 1552100 978-86-6113-074-8 2023-05-21T14:45:50.628Z 44 no 46 Miroslav Mitrović Institut za strategijska istraživanja, Univerzitet odbrane u Beogradu 0000-0001-7541-8565 Nenad Perić Institut za srpski kulturu Priština – Leposavić person 0000-0002-8332-0805 application/pdf 3360420 https://unilib.phaidrabg.rs/o:2043 no yes 1 70 92000001 71A06 Security challenges of modern society: dilemmas and implications: thematic international monograph 45 60 2022