application/pdf 373963 bytes Propaganda in a function of a systemic instrumentalization of media for ultra-nationalist purposes Propaganda u funkciji sistemske instrumentalizacije medija u ultranacionalističke svrhe info:eu-repo/semantics/review Keywords: propaganda, communication, manipulation, mass media, nationalism Ključne reči: propaganda, komunikacija, manipulacija, masovni mediji, nacionalizam Pravo - teorija i praksa vol. 37 br. 3 str. 61-75 Filipović, Aleksandar Spaić, Ivana https://unilib.phaidrabg.rs/o:2025 doi:10.5937/ptp2003061F ISSN: 0352-3713 eng 2020 ABSTRACT: Propaganda and its elements are an inseparable part of everyday life. In a digital age, when, in every second, a vast amount of information is exchanged, the possibilities and variations of propaganda techniques application are proportionally high. The majority of these prop- aganda messages that can be seen every time we turn on a device, or just go outside and look around are the messages of economic propaganda. Every time we hear a speech of a corporate or government official, we hear a carefully created and delivered message put together by public relations experts, which as well, by its genesis, belongs to propaganda. Still, the subject of this paper is propaganda, which is much more malicious in its origins and manifestations, and that is propaganda for ultranationalist pur- poses. In this paper, the authors first consider the etiological and historical aspects of propaganda focusing on those forms that had the most devastat- ing effects. Propaganda predates mass media, but it is their conjunction that helped propaganda to reach a maximum capacity of its impact. Therefore, the authors analyze the correlation between propagandists, propaganda, and mass media. REZIME: Propaganda, i njeni elementi, neodvojivi su deo svakodnevnog života. U digitalno doba, kada se svake sekunde razmeni ogromna količina informacija, mogućnosti i varijacije primene propagandnih tehnika su pro- porcionalno velike. Najveći deo tih propagandnih poruka koje možemo da vidimo svaki put kada uključimo neki uređaj, ili izađemo na ulicu i pogle- damo okolo, spadaju u ekonomsku propagandu. Svaki put kada čujemo obraćanje nekog korporativnog ili državnog zvaničnika čujemo pažljivo kreiranu i isporučenu poruku koju su sastavili stručnjaci za odnose sa jav- nošću, koji takođe, po svojoj genezi, spadaju u propagandu. Ipak, predmet ovog rata je propaganda koja je značajno malicioznija i u svom nastajanju i u svojim pojavnim oblicima, a to je propaganda u ultranacionalističke svrhe. U ovom radu autori najpre razmatraju etiološke i istorijske aspekte propagande, sa fokusom na one njene forme koje su donele najrazorni- je delovanje. Propaganda predatira medije masovne komunikacije, ali je upravo pomoću njih dostigla maksimalne kapacitete svog dejstva, pa stoga autori razmatraju korelativnost između propagandista, propagande i medi- ja masovne komunikacije. http://creativecommons.org/licenses/by/4.0/legalcode