o:1946 Legal conditions for the protection of three dimensional signs in trademark law Uslovi za pružanje pravne zaštite trodimenzionalnim oznakama u pravu žiga en ABSTRACT: The need to define three-dimensional trademarks and determine the conditions for their registration has arisen as a consequence of increasingly rapid technological development. The changes in the market and the changes in behaviour of economic entities have resulted in the use of signs for marking goods that differ significantly from the traditional trademarks. The concept of protection of a three-dimensional shape is relatively new and it is necessary to clearly define the conditions for its protection as a trademark. What causes a problem is the fact that the mark, in this case, represents the product itself, which implies that such signs of this sort lack distinctiveness, and it is not clear what is protected by that mark. The analysis of the afore-mentioned cases from practice, presented by the author, aims to show the differences in opinions of the courts regarding the criteria by which it will be assessed whether the condition of distinctiveness is satisfied in a specific case or not. The main reason for the lack of reliable criteria is the hasty regulation of unconventional signs and the lack of the harmonized, clear rules both at the level of the European Union and at the global level. The author considers it necessary for the World Trade Organization or the World Intellectual Property Organization to offer guidelines within which an adequate protection of unconventional signs will be provided at the national level in order to eliminate the state of legal uncertainty that may arise when applying for protection of threedimensional signs. REZIME: Potreba za definisanjem trodimenzionalnih žigova i utvrđivanjem uslova za registraciju nastala je kao posledica sve bržeg tehnološkog razvoja. Promene na tržištu i promene u ponašanju privrednih subjekata rezultiraju upotrebom znakova za obeležavanje robe koji se značajno razlikuju od tradicionalnih žigova. Ono što je problematično jeste činjenica da oznaka, u ovom slučaju, predstavlja sam proizvod, što implicira da takvi znakovi ove vrste nemaju distinktivnost. Analiza pomenutih slučajeva iz prakse, koje je izneo autor, imaju za cilj da pokažu razlike u mišljenjima sudova u pogledu kriterijuma po kojima će se ocenjivati da li je uslov distinktivnosti zadovoljen u konkretnom slučaju ili nije. Glavni razlog nedostatka pouzdanih kriterijuma je ishitreno regulisanje nekonvencionalnih znakova i nedostatak usaglašenih, jasnih pravila kako na nivou Evropske unije, tako i na globalnom nivou. Autor smatra da je neophodno da Svetska trgovinska organizacija ili Svetska organizacija za intelektualnu svojinu ponude smernice u okviru kojih će biti obezbeđena odgovarajuća zaštita nekonvencionalnih znakova na nacionalnom nivou kako bi se eliminisalo stanje pravne nesigurnosti koje može nastati prilikom podnošenja zahteva za zaštitu trodimenzionalnih znakova. Keywords: three-dimensional sign, unconventional sign, trademark law, intellectual property law Ključne reči: trodimenzionalna oznaka, nekonvencionalna oznaka, pravo žiga, pravo intelektualne svojine 1552099 10.5937/ptp2102054P 1552101 0352-3713 2023-05-12T12:02:32.991Z 44 yes 46 Milica Z. Petrović Univerzitet u Kragujevcu, Pravni fakultet, Srbija; Univerzitet Privredna akademija u Novom Sadu, Pravni fakultet za privredu i pravosuđe, Srbija The Faculty of Law, The University of Kragujevac; The Faculty of Law for Commerce and Judiciary in Novi Sad, The University of Business Academy in Novi Sad, Republic of Serbia 0000-0001-8831-786X application/pdf 370217 https://unilib.phaidrabg.rs/o:1946 no yes 16 70 92000002 211A01 Pravo - teorija i praksa 38 2 54 67 2021