o:1717 Culture in contemporary society in the era of globalization en Abstract. The paper discusses culture in modern society. Scientists are trying to define the concept of culture, but there is a great disagreement between the authors, which only confirms that this is a very complex phenomenon. The spread of cultural contacts in the modern world, communication and knowledge contribute to the rapprochement of nations. The globalization of culture has positive and negative sides. The possibility of losing cultural identity lies in the growing danger of assimilation - the absorption of a small culture by a larger one, the dissolution of the cultural characteristics of a national minority in the culture of a great nation. Key words: culture, contemporary society, globalization, identity, multiculturalism. 91552100 113681417 1552100 978-5-00174-002-5 2023-04-19T11:06:42.930Z 44 no 46 Zvezdana Elezović Институт за српску културу Приштина – Лепосавић 0000-0002-6317-6551 application/pdf 1834827 https://unilib.phaidrabg.rs/o:1717 no yes 1 70 92000004 71A06 Современные педагогические инновации : сборник статей Международного научно-методического конкурса, состоявшегося 27 сентября 2020 г. в г. Петрозаводске 336 344 2020