Key words: culture, contemporary society, globalization, identity, multiculturalism. Elezović, Zvezdana info:eu-repo/semantics/conferenceProceedings application/pdf 1834827 bytes eng https://unilib.phaidrabg.rs/o:1717 cobiss:113681417 Culture in contemporary society in the era of globalization Abstract. The paper discusses culture in modern society. Scientists are trying to define the concept of culture, but there is a great disagreement between the authors, which only confirms that this is a very complex phenomenon. The spread of cultural contacts in the modern world, communication and knowledge contribute to the rapprochement of nations. The globalization of culture has positive and negative sides. The possibility of losing cultural identity lies in the growing danger of assimilation - the absorption of a small culture by a larger one, the dissolution of the cultural characteristics of a national minority in the culture of a great nation. All rights reserved Современные педагогические инновации : сборник статей Международного научно-методического конкурса, состоявшегося 27 сентября 2020 г. в г. Петрозаводске 2020