o:10208 Economic strategies of monetization in video game software architecture: analysis of microtransactions, battle , pass, and loot box systems en Abstract: This paper systematically restructures and methodologically improves existing research on the integration of microtransactions, battle pass systems, and loot box mechanics into the software architecture of modern video games. By combining a theoretical literature review, quantitative analysis (ARPU, correlation between spending and indicators of problematic behavior), and comparative regulatory analysis, the paper addresses three research questions: differences in ARPU between monetization models, the relationship between spending on loot boxes and problematic behavior, and the effects of regulatory interventions on publisher revenues. Based on the findings, technical, ethical, and regulatory recommendations are proposed for sustainable monetization practices. Keywords: microtransactions, loot box, battle pass, ARP, behavioral economics, regulation, software architecture. 2026-09-02T10:40:28.533Z 44 yes 46 Bojan Arbutina Fakultet za ekonomiju i inženjerski menadžment u Novom Sadu 0000-0002-8036-4132 Dragan Soleša Fakultet za ekonomiju i inženjerski menadžment u Novom Sadu person 0000-0003-1185-7969 Radivoje Stojković Fakultet za ekonomiju i inženjerski menadžment u Novom Sadu person 0009-0002-1624-1215 2026 application/pdf 1165720 https://unilib.phaidrabg.rs/o:10208 no yes 16 70 92000001 2026-03-08 Ekonomija: teorija i praksa 19 1 1 17 2026