application/pdf 1165720 bytes 2026 https://unilib.phaidrabg.rs/o:10208 Arbutina, Bojan Soleša, Dragan Stojković, Radivoje Abstract: This paper systematically restructures and methodologically improves existing research on the integration of microtransactions, battle pass systems, and loot box mechanics into the software architecture of modern video games. By combining a theoretical literature review, quantitative analysis (ARPU, correlation between spending and indicators of problematic behavior), and comparative regulatory analysis, the paper addresses three research questions: differences in ARPU between monetization models, the relationship between spending on loot boxes and problematic behavior, and the effects of regulatory interventions on publisher revenues. Based on the findings, technical, ethical, and regulatory recommendations are proposed for sustainable monetization practices. info:eu-repo/semantics/article Economic strategies of monetization in video game software architecture: analysis of microtransactions, battle , pass, and loot box systems Keywords: microtransactions, loot box, battle pass, ARP, behavioral economics, regulation, software architecture. eng Ekonomija: teorija i praksa volume: 19 number: 1 startpage: 1 endpage: 17 http://creativecommons.org/licenses/by/4.0/legalcode